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Blog Posts

Infinity Launches Keyword Packs: Answering Your Biggest Questions Faster
The Best Call Centre Software Features That You Should Look For To Elevate Your Revenue
4 Metrics That Are Guaranteed to Optimise Call Centre Performance
Infinity becomes preferred partner of Automotive Transformation Group
Complete List of Call Centre Metrics You Should Be Tracking Right Now
Why Conversation Analytics is a critical piece of call centre software
Infinity Goes Beyond: Introducing Agent ID and Outbound visibility
Humans are behind all decisions: what this means for your marketing strategy
Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns
B2B Marketing Attribution: the ultimate guide
Pulse Check: Call volumes experienced strong year-on-year growth through Q1 2022
The Ultimate Guide to Attribution Model Types in 2022
How To Use Marketing Attribution Software to Enhance your Multi-touch Attribution Reporting
9 Reasons Why Your Company Needs Accurate Revenue Attribution
ROAS for eCommerce: How Retailers Can Track Campaigns for Improved Profit
How to Optimise ROAS Using Google AdWords in 2022
Pulse Check: Roaring start to the year for automotive call volumes
The Ultimate Guide To Call Monitoring: Tips, Tricks & FAQs
How Call Monitoring Reports Can Improve Sales
Why measuring phone calls should be integral to your marketing strategy
Facebook’s Conversion API – what marketers need to know
How To Use Real-Time Call Monitoring to Optimise Call Centre Performance
How to furnish retailers with untapped insights
The PPC feedback loop: a vital tool for your marketing strategy
Why call monitoring software needs to be in your tech stack in 2022
Pulse Check: Calls to retailers experienced triple-digit growth
PPC: is it worth the money?
Lead Attribution: Where are your best leads really coming from?
The call centre: the travel industry’s secret weapon in 2022
Pulse Check: The return of the 'Big January Spike'
3 reasons why phone calls need your full attention in 2022
Attribution Analysis in Google Analytics: How to Use & Select The Right Model
5 Reasons Why Your Company Needs Accurate Revenue Attribution
Are retailers underestimating the power of phone calls?
A Critical Tool for Accurate Attribution Tracking in 2022
Highlights and Insights 2021: Product
Highlights and Insights 2021: People
Highlights and Insights 2021: Sales
Highlights and Insights 2021: Training
Highlights and Insights 2021: Customer Experience
No going back for retailers: why a pre-pandemic customer experience is no longer enough
Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?
Upgraded: Calls from Google’s Search ads get the full tracking treatment
Talking MarTech with MarTech Series
Turning conversations into reservations – how hotels can maximise the value of every phone call
Pulse Check: Call volumes keep on climbing as we head into the last quarter of 2021
Creating clarity: How marketing attribution models and Call Tracking help you see the full picture
Pulse Check: How did dialling habits change as lockdown lifted over Summer 2021?
Smart Match: The smarter way to identify your most valuable calls
Big news: ResponseTap is now part of Infinity
Car dealerships can’t afford to stall in their post-pandemic recovery
What is conversion rate optimisation and how does call intelligence help you drive more conversions?
Guiding the way: How customer journey mapping can lead to better CX
Digging deeper: How contact centre analytics can unlock more successful call outcomes
Pulse Check: How has the Green List reshuffle impacted holidaymaker dialling habits?
NEW: Triple helping of immediate strategic insight with Conversation Analytics
Talking the Talk: Four fast steps to driving digital transformation with Conversation Analytics
Spotlight, Talking Points, and Speedy Set-up: The next generation of Conversation Analytics is here
Moving the needle: 10 times Infinity made the difference
Pulse Check: Who did consumers keep calling through the third lockdown?
[WATCH] Looking under the hood and beyond the horizon of the next decade
Update: How Infinity is looking after your data following Brexit
What the 2021 experience looks like for Infinity clients
Facing the future: Infinity becomes a Facebook Marketing Partner
Agencies: Ten questions you cannot be afraid to ask your tech-partners
Twas Infinite Before Christmas...
[Podcast] Making MarTech work harder for insurance marketers
Eight months on: The next page of Infinity’s (Face)book
[Podcast] Connecting insurance marketing to the things your customers care about
[PODCAST] Pendragon & Infinity's tips for finding a new digital gear in automotive
[Podcast] Uncovering growth opportunities for insurers through Covid
The next page: Infinity launches groundbreaking integration for Facebook and Instagram
[Podcast] Building a brand your customers can rely on in insurance
[Podcast] How affiliates are helping insurance marketers in 2020
Five Tips For Making The Most Of Your Business’s Digital Footprint
[PODCAST] Why you benefit from an elevated customer experience
Untangling the messy middle: Three Steps to take today
What are Call Tracking Metrics and why do you need them?
Time to change: How WMG came through the first wave of COVID-19 even stronger
Infinity’s HubSpot integration: Connect calls to campaigns today!
A note from the CEO: Major promotions reward outstanding performance
Local Business Listings: Improving yours in 2020
Agency Director joins Infinity: The first 90 days...
Pulse check: Which industries are people calling again?
Infinity announces new CEO: Warren Newbert
How and why call tracking is needed for waste management companies
Transforming travel: The positive changes driven by COVID-19
Four fast tips for thumb-stopping, creative social media posts
The evolving face of wealth management: Tomorrow’s money, today’s challenges
In conversation with Guy Levine: Turning good marketing into results that matter
The questions to ask when choosing a call tracking provider
How can debt-management companies find more clients?
What do high-call rates mean to wealth management companies?
Three steps to kickstarting a data-led strategy that works
A little more conversation: Six new ways to win with conversation analytics
School’s in: Infinity launches new Campus
Evolving the traditional agency model
How can agencies say "We know it all" in 3 simple steps?
3 ways call intelligence closes more sales
Three missed call benchmarks for online universities: Are you missing out?
Salesforce and call tracking for marketers
The needle movers: Three steps for PPC to drive bottom line impact with Infinity
How to retain your customers when their renewal approaches
Four fast tactics to get ahead in 2020
Interview: What has Santa got to say about call tracking?
[Infographic] What do SMBs need to know about phone calls
In Conversation With: The Highlights
This is how you see which phone calls made you money
A Call Tracking Christmas
How Mobile Banking is Redefining The Customer Relationship
Here’s what small businesses need to know about phone calls
The phone call reigns supreme, these 10 stats prove it
How much do robocalls cost your business?
Infinity announces major C-suite hires
Don’t look track in anger: Infinity opens Manchester office
Should I switch to Infinity?
Why are brands using print in the digital age?
How to avoid Black Friday FOMO
Insurance Broker Marketing - Blueprint for success
The 8 most asked questions people have about call tracking, and their answers
Travel in 2020: How can brands stand out?
How has digital transformation affected the contact centre?
[Infographic] Five steps to building a profitable PPC feedback loop
The chemical reaction of science and advertising
How does call tracking enhance your customer’s experience?
Meet your new platform: Taming a fresh martech stack, fast
11 lessons for automotive dealers from 100 1-star reviews
8 call recording insights your business may be missing
The unquestionable value call tracking brings to agencies
What makes a creative SEO agency stand out in the market?
7 lessons for future CMOs to learn before breakfast
Mary Jane Copps: The undeniable value of a phone call
Monica Patel: From the IT crowd to RingCentral AVP of Marketing
The talk of tomorrow: 7 ideas to evolve your contact centre
Infinity launches new integration with AB Tasty
Knowing and growing: How data-driven tech is the future of marketing
Miya Knights: The future of offline retail in a digital world
5 vital statistics from the latest travel research
10 lessons for all marketers from Search Leeds
The science behind the o2o retail strategy
The Future CMO [Report]
Hubdate: What’s new with Infinity?
5 lessons from Digital Marketing World Forum
Why do shoppers call for luxury goods in 2019?
Safety First: Infinity is 1st to offer fully encrypted SIP calls
The questions to ask when investing in martech
Is your data-driven strategy outdated, and do you need a new one?
How to use the metrics that matter in B2B marketing
Best practices for building a perfect landing page for SEO and PPC
PPC and Call Tracking : How can you increase results and lower costs?
Marketing Week Live 2019: The key insights
What do digital detoxes mean for your business?
What will the travel industry focus on in 2019?
Investing in Travel Tech is critical for 2019 - here’s why
What is Call Tracking? How does it work? What are the benefits?
The state of phone calls in the property market
If you want to be customer obsessed, do this.
PPC Marketing to the over 50s: Connect with the Silver Spenders
What can call tracking solve for agencies?
4 ways first time buyers want you to market to them
Marketing in 2019, what’s your priority?
2018’s marketing takeaways in 120 seconds
What to do when your insurance customers go offline? [VIDEO]
How can energy companies reduce their call waiting times?
What is Conversation Analytics?
4 ways marketers can creatively use customer reviews
How can insurance marketers differentiate their brand in 2019?
Interview: AXA Partners UK & Ireland Head of Innovation
How can you make sure you're acting on your brand promise?
Beating the internet scaremongers poaching your potential patients
What do NHS funding cuts mean for self-pay marketing strategies?
The questions on everyone’s lips at Travolution Summit 2018
Infinity evolved: Introducing our new Hub
Technology for Marketing 2018: The lessons you might have missed.
Tomorrows MarTech: The future’s bright, the future’s personal
Update: What changes to Calling Line Identification mean to Infinity and you
Is a chatbot your omnipresent employee?
Hey Siri! How can I make voice search my brand’s best friend’?
The first steps to driving disruptive digital agility at scale
The crème de la crème of Cannes Lions 2018
Why do customers still call in the digital age?
7 reasons why Bing deserves a key place in any paid search strategy
Mindshare and Mazda interview: The road to a European Search Award
What happens next? GDPR, call tracking, and Infinity
Four personalisation opportunities for optimising your customer journey
Bridge the gap: Is there a missing link at your contact centre?
Four fast ways to reach new customers in the automotive industry
Turning complaints back into customers: The tactical solutions contact centres need
Can automotive dealers still appeal to car buyers in 2018?
The core strategies of curating winning customer journeys in finance
Seven steps to constructing the marketing departments of the future
Six practical ways to turn your analytics team into the world’s best storytellers
Eight things from Marketing Week Live you don’t hear at every conference
What energy deregulation means for marketers at retail energy providers in the U.S.
Six tech stats set to shape the travel industry for years to come
Infinity Hub: What to expect from our major update
Eight big tech questions facing the travel marketing industry
Shine a spotlight on your marketing ROI with Infinity’s Intelligent Match update
Infinity and Bing Ads uncover the true impact of search campaigns
Revolutionising your contact centres with digital optimisation
6 of Ad:Tech London 2017’s key talking points

8 best practices that will shape insurance marketing
How to Use Call Tracking to Evaluate and Improve Close Rates
A Day in the Life of... An SVP of Customer Success
Vocalcom and Infinity partner to end call centre guesswork
Call-ifornia Dreaming: Infinity opens San Francisco Office
8 Ways to Build a Long-Term SEO-Friendly Content Strategy
A Day in the Life Of... A Sales Manager with Infinity
7 Highlights from 2017's Technology for Marketing Conference
Balancing Priorities in the Age of Customer Centricity
5 Things To Know About Google's Keynote Talk At Brighton SEO
The Future Of Search: 4 Developments Set To Rock The SEO Landscape
A Day In The Life Of… A Digital Marketer With Infinity
3 Ways Call Tracking Improves your Sales Team Performance
What GDPR Means for Infinity and Our Clients
Google Call Conversions: 6 Big Reasons to Upgrade to Advanced Call Tracking
Your secret weapon(s): Why your agency's tech stack matters to you
3 Insights Visitor Level Call Tracking Tells Your Marketing and Sales Teams
Google AdWords: What's new, and what does it mean to you?
The Real Future Of Artificial Intelligence
The Future Of Mobile Marketing: Highlights From #MMSMobile
3 Steps To Sculpting An Effective Customer Journey On Mobile
Google Attribution – Is It Enough For You?
3 ways to achieve growth through attribution
The Best Bits Of The 2017 Digital Marketing World Forum
3 Negative Effects of Session Level Call Tracking
What Does The Future Hold For Customer Centricity?
Call Intelligence In The Digital Transformation Cycle
Google Attribution – does it solve the attribution problem?
5 Reasons call intelligence boosts your email marketing
Get a 360-degree view of your customer buying journey with advanced call intelligence
How does call tracking improve the customer experience?
3 Immediate Ways to Align Sales and Marketing in 2017
Accurately attributing your PPC leads
7 ways that call tracking will improve your marketing campaigns
Who is behind the smartphone? An insight into mobile purchases
Infographic: Why travel businesses need call tracking to succeed
The smartphone revolution: buying habits
Sales and marketing: coming together with call tracking
The challenges we share as marketing managers
Will AI kill the PPC star?
Infinity welcomes staff to both UK and new US offices
How are smartphones affecting the automotive buying cycle?
Streamline sales training and quality assurance with Infinity Eavesdrop
How does online research influence automotive buyers?
Infographic: Powerful PPC Insights into the UK Healthcare Industry
Gen Z: Move over Millennials - the new kids are in town
2017: The Year of the Customer
Healthcare Industry Trends: Why Healthcare Practices Should Track Calls to Succeed
Bing Ads has now rolled out Upgraded URLs globally
How could the latest Google updates affect your business?
How artificial intelligence is changing communications
How communications will shape your 2017 business and marketing plans
Virtual Reality: the next step for communications?
How motoring Millennials are transforming the automotive industry
You're hired! Infinity's Apprenticeship scheme is a winner
Infinity Call Tracking solution shortlisted in the UK Search Awards
Infinity Post Impression Display Campaign Integration
Meet the tech and tools that help you bridge the gap between sales and marketing
Infinity are now an approved Google Tag Manager partner
Infinity secures investment from Smedvig Capital
Infinity now Integrates with Quantcast
Google AdWords to separate tablet and desktop and enable mobile base bids
Can you benefit from Google's new Expanded Text Ads Update?
Understand how to unlock your call data and measure your marketing spend
New Portal Features: Invoices and Channel Editing
Infinity just hit 100!
Infinity launch the new Knowledge Base
How does the removal of the Google right hand ads affect you?
Have you been affected by Reach Local going into Administration?
Holiday stats and support information
What data should you forget about measuring?
Why the Call Tracking Industry has seen a 40% year on year growth
5 years ago today...
Is Your Call Tracking Really Integrated into Google Analytics?
Are you targeting your PPC to the right customers?
Is your data quality threatening your CRM?
Google’s Upgraded URLs and what it means for your Infinity installation
What are Robo-Diallers?
Clearer call rates from 1st July 2015
Infinity sponsors Salesforce World Tour London 21st May 2015
Personalising User Experience To Maximise ROI
Creating Effective Integrated SEO Campaigns In 2015
Trends For Unlocking The Power Of Marketing Data
We Are Continuing To Ensure Your Data Is Kept Secure
Improve Your PPC Bid Management With Keyword-level Call Tracking
The Importance Of Choosing The Right Telephone Number
Video: Empowering Your Sales Team With Real-time Caller Insight
Infinity Sponsors The Festival Of Marketing
Fact: Your Telephones Are Losing You Business!
PPC Campaign Success Starts By Detecting Leakage.
Infinity’s Crystal Challenge
"Not Provided" comes to Paid Search
New directive to reduce the cost of customer helpline calls
We patched OpenSSL for Heartbleed vulnerability within 24 hours
25 years of the World Wide Web - Remembering the early days
Rapid growth means a brand new office space
Lego Team Infinity – check out the Vine!
SEO Data is Dead
Recipes with Raspberry Pi - Media Centre
Infinity at Symfony Live London 2013
Infinity Sponsors Symfony Live 2013
Infinity at The Digitals 2013
The Eye powered by Infinity - finalist at the Motor Trader Awards 2013
Infinity Tracking Short Listed for The Digitals Awards 2013 - TUI Travel PPC Strategy Project
Plans to make ‘freephone’ numbers free from mobiles
Organic Search Engine Detection Improvements
Managing against CPA or ROAS? The one thing you need to know...
Merry Christmas & Happy New Year
Death of the landline? No, alive and kicking!
New Feature - Real Time Call Status
Symfony Live London 2012
Google Analytics Content Experiments Support
Symfony Live Paris
Infinity run the London Bupa 10K
Why You Are Getting Attribution Wrong
The way the EU cookie law crumbles
Advanced Web Metrics with Google Analytics - Out now
Infinity Brand Showcase at Performance In Travel, Hurlingham Club, London
Google Chrome Pre-fetching impacts Analytics
Re-Land Enhancements
Merry Christmas & A Happy New Year From Infinity!
Why online booking systems aren't enough
How Google Smashed Everyone's Crystal Balls (In One Month)
Unperforming or performing just fine?
Happy birthday to us!
Press play: Digital video’s long-term brand building role
Unexpected events: Why you need your tech stack now more than ever
[INFOGRAPHIC] 5 ways call tracking helps bring residents to care homes
Ten things travel marketing teams can do during the Covid-19 crisis
[Podcast] Insurance marketing during Coronavirus, featuring Beyond Clicks
Reactivity in equity release: Why marketing’s time to act is now
[Podcast] Return of the insurance marketer, featuring Beyond Clicks
[Podcast] Three ways insurance marketers need to build trust (and what happens if you don't)
[E-Commerce Podcast] You can’t improve what you can’t measure...
[Podcast] Where are the green shoots for insurance marketers?
Re-framing the staycation: How to take new opportunities to sell UK holidays
Pulse Check: Which industries did everyone want to call over Summer?
Pulse Check: How has the travel industry started bouncing back?

eBooks

Embracing innovation: the data-driven future of law
Re-inventing the insurance buyer's customer experience
Making your PPC campaigns more profitable in 2022
How retailers can unlock more profit with conversations
Optimising the automotive customer's experience
A hotelier's guide to turning conversations into reservations
Call intelligence trends shaping the near future for housebuilders
How to create and measure powerful social media adverts
The digital future of law firm marketing
Insurance customer expectations and optimising their experience
Why healthcare can't wait for digital transformation
Six marketing macro trends for winning in 2021
Optimising mortgage buying journeys for 2021
More Than Keywords: 15 Fast tips for more clickable PPC copy
Evolved Normal: How marketers can build a better tomorrow
How travel brands can grow in 2021 and beyond
Journeying onwards in 2021 for the automotive industry
Four tips for better ROI in the pest control industry
Call tracking for marketers
Optimising digital budgets in healthcare
Marketing Care Homes: Four digital marketing strategies to boost occupancy
The Future CMO Report
The marketers guide to creating desirable brands
Eight travel industry trends to drive success
Online universities: attribution cheat sheet
Open doors: Eight tech trends for marketing new homes
Protecting tomorrow: Seven questions insurers need to answer to drive innovation
Tracking for victory
Infinite ignition: Driving best practice in automotive digital marketing
Fuelling success: A guide to call tracking in the automotive industry
Five travel industry trends to drive success
Better experiences, deeper relationships
An introduction to marketing attribution
From Google Call Conversions to advanced call tracking

Transform your business with call intelligence.

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Infinity Tracking Limited. Registered in England and Wales with Number 07192131.
Registered address:1 Seebeck House, 1 Seebeck Place, Knowlhill, Milton Keynes, MK5 8FR, UK.
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