[E-Commerce Podcast] You can’t improve what you can’t measure...

By Andy Vale
15 Jun 2020

1 min read

Contents

Last week, Infinity were invited onto the Engage with E-Commerce Podcast with Quickfire Digital’s Nathan Lomax and Heloise Finch-Boyer of Sell Beyond. Our experienced Partner Director Alex Hughes was put in the hotseat to discuss where the phone call sits in the modern buying journey, changes in call tracking and some practical ideas for next steps.

Some of the topics touched on include:

Closing the gaps in your customer journey tracking
Reacting to changing consumer expectations
How companies are using Conversation Analytics during Coronavirus
What the future looks like for Infinity

If you have further questions about call tracking, please start a conversation with us to learn more.

Alternatively, we have put together this eBook on call tracking for marketers about the many ways they can use it.

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