174%
YoY uplift in sales from PPC
63.8%
Reduction in cost-per-acquisition
125%
Increase in budget for ad spend
Send campaign performance soaring with call analytics
Fill in your biggest attribution blind spot and we’ll work with you to make sure you’re investing smartly and getting credit for all the ROI you drive.
Eliminate wasted budget and maximise ROAS
Keep your pipeline full
Nail your messaging and boost conversion rates
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Demonstrate your true impact
The visibility we’ve been given means we can make better informed, more profitable decisions about where we allocate our marketing spend.
Laura Dowson-Eastwood, Digital Insight and Analytics Manager
Before the call
Infinity call tracking will help you see which campaigns, channels, and keywords make customers pick up the phone and buy so you can make better calls when deciding where to invest.
Make your PPC, SEO, and Paid Social activity work much harder.
You’ll never waste a penny of your budget again. And, because you’ll be able to clearly demonstrate the ROI of your marketing campaigns, unlocking investment for future campaigns will become a piece of cake.
During the call
Infinity will help you get your hands on the purest form of customer insight. By automatically monitoring and listening to calls at scale, Conversation Analytics will feed you the unfiltered truth from your customers.
You’ll be able to spot and capitalise on emerging trends that usually get missed. And by deepening your understanding of customers, you’ll keep your campaigns relevant and cost-effective.
After the call
With Infinity, you can make ‘Smarter’ marketing decisions by pinpointing your most valuable sales calls and where they’re coming from.
In just a few clicks, Smart Match will show the real impact of your campaigns and help you make smarter decisions about which channels and keywords you should be investing in.
After switching Infinity on, the marketing team at Specsavers could see things clearly, which gave performance a big boost.
Click, ring, kerching!
Learn how to tap into your call data to guarantee that every ‘ring-ring’ is followed by a ‘kerching!’ with our Smart Guide.
Learn how to master Infinity for marketers
Get all your call data in GA4
Discover how to measure calls like clicks in GA4. It’s simpler than you think! Discover how
Getting started with call tracking
Find out how you to start unlocking the benefits of call tracking in 5 steps. Grab your cheat sheet
Make your PPC more profitable
Learn to build a wicked feedback loop with call data that’ll power up PPC performance. Get your guide