Technology to match your ambitions
In a growing company, unlocking optimum results from your marketing spend is a goal that will continuously pay dividends. To do this reliably, you need an enterprise quality tech stack that puts you on a level playing field with bigger names in your industry.
Infinity's call tracking closes the gap between online research and offline calls. Customers will still purchase small products online, but when it comes to big-ticket orders, customised requirements, or high-value services many still want to talk directly with a business on their path to purchase. Knowing what’s driving inbound and outbound calls is a cornerstone of a responsible, growth-focused marketing strategy.
Infinity has totally changed our strategy. As a result, our conversion rate has notably improved, pushing down our cost-per-acquisition.
Stephen Stone
Technical Solutions Architect | The Internet Gardener Ltd
Revenue
Directly track your sales to the initial source
By integrating our call tracking technology with your CRM platform, you won't just see the calls your activity is generating, but the outcomes too. Easily calculate the ROI by seeing the revenue generated compared to your marketing spend.
Cut waste
PPC clicks can be expensive if they aren't converting
While some PPC clicks will lead to calls and sales further down the funnel, some lead to nothing. It's crucial to identify which keywords are simply draining your budget and bringing you nothing in return.
Local
Use both dynamic and fixed numbers with a local number
Infinity provides local numbers for all UK regions to help maintain a strong brand in areas local to your business. If your business is looking to expand, Infinity also provides international call tracking numbers for over 75 countries.
Whisper
Where did a caller come from? We'll tell you
Knowing the context of a call when you answer it will allow you to provide a far better service, the type that people expect when they contact a more independent business. Infinity will tell you where a caller came from, when they call you up.
Maximise results from your calls
Record every inbound and outbound phone call with a view to improving your touch points throughout the customer journey. Capture call outcomes correctly to facilitate continuous improvements, train your staff in improving their phone manner, and make sure each conversation is better than the last.