[Podcast] Building a brand your customers can rely on in insurance

By Matthew Avery
5 Nov 2020

2 min read

This episode of Infinity's Insurance Marketing Podcast features Honor Clement-Hayes, who was featured in The Drum's 50 Under 30 Women in Digital and was the winner of the Young Marketer of the Year at the Insurance Marketing & PR Awards. She is now the Brand Manager at Ticker, a next-generation telematics insurance provider.

In this episode, we speak to Honor about:

What a brand truly is and what it definitely isn't (despite many thinking it is)
The risks facing insurers heading into second lockdown, and how to overcome them
Brand considerations for insurers in an evolved post-Corona landscape

Watch below, or if you'd like to save it for later you can subscribe to Infinity's Insurance Marketing Podcast on Spotify and other good streaming providers.

Full disclosure, we refer to this as Episode 10, as we were planning on releasing this later in the series. But when conversation turned to this week's lockdown, we felt it timely to release it today!

If you're an insurance marketer and would like more ideas on ways you can drive innovation and boost performance during these unusual times, download our free eBook that covers Seven Questions Insurance Companies Need To Ask To Drive Innovation.

Every call to an insurance company is hugely important. If you'd like to understand what messaging and activity is connecting with your customers, and getting them to buy premiums, you need to be able to connect their digital journey to their phone call. If you'd like to find out how call tracking helps you achieve this, see how Infinity works with the insurance industry to close that gap here.