174%
YoY uplift in sales from PPC
350%
Increase in calls
to the business
79%
More high value conversions
Give bookings a big boost with Infinity’s call tracking for travel brands
Infinity shows you what’s responsible for getting eyes on your packages and pulling holidaymakers into your pipeline. By automatically monitoring 100% of your calls and matching them to their source, it will help you drive more bookings and spend less in the process.
Understand how to get holidaymakers picking up the phone
Optimise your advertising spend
Build a team of holiday selling superstars
Keep bookers relaxed with super slick CX
Injecting goal events from phone calls was an absolute game changer for our digital strategy. We can now make intelligent, data-driven decisions for paid search.
Thomas Malbon, Marketing Intelligence Manager
Before the call
Infinity call tracking for travel brands will show you which campaigns and keywords are getting holidaymakers into your pipeline. You’ll be able to see which marketing tactics you need to double down on, and which are gobbling up your budget.
During the call
Conversation Analytics will feed you the intel you need to send bookings soaring. By automatically monitoring 100% of your calls, it’ll help you hear the unfiltered truth on your agents’ strengths and weaknesses so you can share the guidance that’ll help them secure more deposits.
After the call
Seeing what makes a holidaymaker pick up the phone is one thing, but when you connect calls to the packages you sell you can send profit sky high. Smart Match pinpoints your most valuable calls and tells you how to make more of them. With it, every penny you spend on advertising will be working extra work hard.
Before Infinity, I don’t think we appreciated how much our marketing activity was responsible for directly driving calls into our contact centre.
Andy Fidler
Performance Marketing Manager
Key features for travel
Scorecards
Build a team of holiday selling superstars
Custom built scorecards will help you understand how your agents are performing and pinpoint where there’s room for improvement. Uncovering the tips and tactics that will help your team collect more deposits and increase the value of the packages they sell is a breeze!
Missed call alerts
Never miss an opportunity again
Infinity’s call tracking for travel flags when calls get missed and automatically sends agents the details they need to quickly get holidaymakers back on the line.
Peak times
Track peak call times
See when holidaymakers get in touch then fine tune your marketing schedule and rotas to make sure hot leads aren’t left to go cold.
Spotlight
Discover trends before they become old news
Automatically highlight conversation trends before you know you have them. Discover more about what travellers want, and use your findings to:
- Improve service
- Create compelling promotions
- Sell more holiday extras
Call Outcomes
See the keywords and phrases that lead to a booking
With Infinity, you can connect marketing tactics and sales scripts to holiday bookings so you can double down on what works best to:
- Attribute outcomes to paid social and search activity
- Identify traits of successful calls to train your team
- Optimise marketing tactics for improved ROI
Visitor trace
Arm your agents
See what happens before travellers pick up the phone with call tracking. Feed your team this intel in real-time to help them identify upsell opportunities and sell more.
Missing something?
Our products are regularly updated and new features can be suggested via your customer success representative.
Want to know how the specialist cruise operator cut advertising costs and built more pipeline with call tracking?
Travel marketing playbook
Learn why switching on call tracking is one of the six plays a group of travel marketing experts advise you run if you’re serious about sending performance soaring.