In this episode of our insurance marketing podcast, we speak to Greg Phitidis, Brand Director at Free Partners, to discuss one of the most crucial pillars of any insurance brand, trust.
In this episode we take a look at:
- How many people simply won't consider you if your brand isn't trusted
- Three elements you can take to build a brand that is widely trusted
- What opportunities marketers at insurance companies need to take advantage of
If you'd like more ideas on ways you can drive innovation and boost performance during these unusual times, download this free eBook that covers Seven Questions Insurance Brokers Need To Ask To Drive Innovation.
Every call to an insurance company is hugely important. If you'd like to understand what messaging and activity is connecting with your customers, and getting them to buy premiums, you need to be able to connect their digital journey to their phone call. If you'd like to find out how call tracking helps you achieve this, see how Infinity works with the insurance industry to close that gap here.