News & Views

29 Oct 2024 | 3 min read

PPC

Get ready for Black Friday: Tips to optimise paid media campaigns

As Black Friday approaches, we know things can get a bit hectic. Shrinking budgets and pressure to deliver results mean you’ll need to make your paid media campaigns stand out this...

22 Oct 2024 | 5 min read

PPC

Using call conversion data to boost PPC performance

Ever considered using call conversion data to ramp up your PPC performance? Well, if you haven’t, you could very well be missing a big trick! We spoke with the guys at Hewitt Matthews,...

15 Oct 2024 | 14 min read

Marketing

The best call tracking software for marketers

If you’re looking for the best call tracking software for marketers, you’re likely overwhelmed with all the different options. There are over 14,000 MarTech solutions on offer, which...

2 Oct 2024 | 13 min read

Marketing

Google Vehicle Ads and Call Tracking: Everything you need to know

The global automotive market is set to reach a whopping $6.6 trillion over the next decade. This means marketers must use all the tools available to get market share and understand...

18 Sep 2024 | 7 min read

News

Insights in a flash: Meet your new dashboards

If you’re making the effort to capture quality data, you need to be able to see it and analyse it in an easy way that makes sense. Infinity recently rebuilt the Hub from the ground up...

3 Sep 2024 | 7 min read

News

Top benefits of using speech analytics for contact centres

Every single time your customers pick up the phone, you’re presented with an opportunity to unearth a goldmine of data. Speech analytics enables you to unlock it quickly and easily...

14 Aug 2024 | 7 min read

Marketing

4 essential call tracking metrics you should be measuring

How many calls flow through your call centre daily? Are these calls from new customers or returning ones? How did they discover your services? If you're keen to boost your contact...

31 Jul 2024 | 9 min read

Marketing

What is call tracking and how does it work?

Ever come across call tracking before? If you haven't, you’d be forgiven for thinking it’s a way to monitor what your kids are up to. But actually, call tracking provides a variety of...

23 Jul 2024 | 3 min read

Interviews

How to bolster bookings in travel with AI

This Insights & Impact podcast is all about bolstering bookings in the travel sector. From acquisition right through to getting travellers sipping cocktails poolside, AI presents...