Taking data strategies to new heights: Infinity partners with Accord Marketing

Any savvy marketer knows how important it is to have a solid data strategy. At Infinity, we know that too, and we’re always looking to partner with like-minded agencies who also get that. And that’s why we’re super excited to be partnering with Accord Marketing to deliver better-quality data insights to clients. Our joint objective is to help drive marketing and sales performance in what’s becoming an increasingly competitive marketplace.

Clarity on customer journeys

Both Infinity and Accord Marketing work with many businesses in the travel sector, where a lot of bookings are made on the phone. Accord Marketing understood a lot of marketers were faced with attribution blind spots as soon as that was the case. Now, in an ever-evolving digital marketing landscape, marketers need to know where their most valuable calls are coming from so they can drive more of them.

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Infinity is helping Accord Marketing provide complete clarity on customer journeys, enabling marketers to join the dots between which marketing activities are getting potential customers to pick up the phone. And, we’re taking data strategies to even higher heights by also linking call outcomes, i.e., sales, to the activities that drove them.

Arming marketers with this intel makes it a whole load easier for them to make informed decisions around where to prioritise spend. Guiding the algorithm with this data ultimately means more high-intent leads will land in our clients’ pipelines. So, by feeding this extra layer of data into bidding platforms, Accord Marketing are empowering their clients to properly maximise the return on their ad spend.

What’s on the horizon?

Accord Marketing previously had their own Call Tracking solution, however, expanding requirements meant it became increasingly complex to maintain in-house. With the introduction of GA4 and additional functionality from other providers, they knew they needed a strategic partner to lead the way, and this is where our exciting partnership took off.

Dan Ward, Head of Performance at Accord Marketing

‘After an extensive procurement process, we’re thrilled to announce our partnership with Infinity. The dynamic and fixed-level call tracking, coupled with their Smart Match technology and seamless integration with analytics and media platforms, align perfectly with our goals of delivering comprehensive ad-to-sale reporting for our clients.

Beyond those benefits, our partnership with Infinity also provides clients with access to Infinity Hub features for comprehensive call reporting, segmentation, and optimisation. As businesses continue to navigate the complexities of digital marketing, Accord remains at the forefront of innovation, leveraging the expertise of partners like Infinity to drive success in the digital realm. For Accord’s clients, the advantages are clear.’

Matt Bradley, Senior Partnerships Director at Infinity

‘Accord Marketing have always understood the importance of phone conversions, particularly in the travel sector. Being able to map the online customer journey and associate transaction values with specific campaigns and keywords injected even more invaluable insights into their analytics projects.

Accord were keen to enhance their offering by partnering with a Call Intelligence provider that would support their growth plans. They instantly recognised that Infinity had all the capabilities they needed to service their clients – now and in the future. Because we’re always developing the reporting features available to our selected partners, they’ll always have access to insights into the end-to-end customer journey so they can deliver continuously better results for their clients.’

Nick Talbot, Head of Marketing at Canadian Affair

‘We were pleased with the seamless migration of Infinity’s tools and insights. Though we are relatively new to the system, it’s already unlocked reporting and optimisation potential for our team and our marketing activity. We’re excited to continue working with Accord to explore capabilities and leverage new insights to scale our business and provide greater value to our customers.’ 

If you’d like to find out more about how Accord Marketing and Infinity will partner up to help you drive better results, start a conversation with us today. Interested in hearing more about partnering with us? Get in touch today to start the journey! 

About Accord:

Accord Marketing is an award-winning, proudly independent marketing agency based in London and South West England. From initial ideas through to branding and positioning, demographic targeting, and campaign planning, Accord brilliantly blends data, strategy, creativity, and content into successful campaigns that drive engagement and commercial success. Innovation, collaboration, and brilliantly joined-up marketing are at the heart of everything Accord does and stands for.