News & Views: PPC

4 Feb 2025 | 4 min read

PPC Marketing

How to nail PPC optimisation with AI-⁠powered call tracking

PPC optimisation has always been a critical challenge for marketers. With increasing competition, rising costs, and limited visibility into what’s actually driving conversions,...

28 Jan 2025 | 4 min read

PPC Marketing

AI for PPC campaign optimisation: Ready to revolutionise how you work?

Managing PPC campaigns has become more complex than ever. Marketers need to juggle multiple platforms, bids, and audience signals to drive results. But what if AI could handle the...

29 Oct 2024 | 3 min read

PPC

Get ready for Black Friday: Tips to optimise paid media campaigns

As Black Friday approaches, we know things can get a bit hectic. Shrinking budgets and pressure to deliver results mean you’ll need to make your paid media campaigns stand out this...

22 Oct 2024 | 5 min read

PPC

Using call conversion data to boost PPC performance

Ever considered using call conversion data to ramp up your PPC performance? Well, if you haven’t, you could very well be missing a big trick! We spoke with the guys at Hewitt Matthews,...

13 Feb 2020 | 4 min read

PPC

The needle movers: Three steps for PPC to drive bottom line impact with Infinity

Do you really know what happens when someone clicks your PPC ad? Sure, they visit your site, but then what? Did they buy, leave, convert, or come back later? A lot of this can be...

15 Oct 2019 | 3 min read

PPC

[Infographic] Five steps to building a profitable PPC feedback loop

Has your data been working hard enough for you lately? If you receive calls to make bookings, enquiries, or sales over the phone then it's time to implement a highly efficient feedback...

25 Mar 2019 | 5 min read

PPC

Best practices for building a perfect landing page for SEO and PPC

With trillions of searches taking place every year, the value of investing in SEO optimisation and PPC advertising campaigns remains high.

20 Mar 2019 | 5 min read

PPC

PPC and Call Tracking : How can you increase results and lower costs?

When it comes to PPC marketing, knowing what is and isn’t driving sales for your business is vital.

24 Jan 2019 | 3 min read

PPC

The state of phone calls in the property market

The phone call is one of the most vital steps in the buyer journey for property. It signifies a potential end to the research phase, and a committed step towards selecting somewhere to...