News & Views: News

25 Sep 2017 | 4 min read

News

Balancing Priorities in the Age of Customer Centricity

In the age of the customer, your audience is permanently connected to multiple channels, informed, and with sky-high expectations of brands when they contact them to make a purchase or...

5 Jun 2017 | 3 min read

News

Google Attribution – does it solve the attribution problem?

When Google announced their intention to ‘solve the attribution problem’ for advertisers by moving away from the last-click attribution model last week at Google Marketing Next, the...

6 Apr 2016 | 1 min read

News

How to unlock your call data and measure marketing spend

How are you measuring your B2B marketing effectiveness?

15 Mar 2016 | 1 min read

News

Infinity launch the new Knowledge Base

At Infinity we are always working on improving and developing new functions and features in our Portal but it doesn’t stop there. We want to ensure our users have all the support they...

30 Sep 2013 | 1 min read

News

SEO Data is Dead

As of now this means that SEO keyword data is no longer available to any analytics packages, including Google Analytics and unfortunately Infinity.

15 Apr 2013 | 2 min read

News

Managing against CPA or ROAS? What you need to know

Do all my products/services have the same £ value? If not, then a ROAS model is the only way to effectively manage your campaign. For example, if your product range runs from £1 - £100...

21 Jan 2012 | 1 min read

News

Infinity sponsors The Travel Technology Europe Show, London

We will also be attending the show on both days, so why don’t you come along to stand C7 and say hi - you won’t be able to miss our shiny neon pink stand! We’ll be on hand to answer...