News & Views : Marketing
- Categories:
- All
- Digital Marketing
- Interviews
- Marketing
- News
- PPC
15 Oct 2024 in Marketing
The best call tracking software for marketers
If you’re looking for the best call tracking software for marketers, you’re likely overwhelmed with all the different options. There are over 14,000 MarTech solutions on offer, which sometimes means choosing the best tool feels like pushing water uphill. So, to make a fully informed decision on the
Read more
2 Oct 2024 in Marketing
Google Vehicle Ads and Call Tracking: Everything you need to know
The global automotive market is set to reach a whopping $6.6 trillion over the next decade. This means marketers must use all the tools available to get market share and understand where it came from. This is where Google Vehicle Ads and call tracking combined will help marketers speed their way to...
Read more
14 Aug 2024 in Marketing
4 essential call tracking metrics you should be measuring
How many calls flow through your call centre daily? Are these calls from new customers or returning ones? How did they discover your services? If you're keen to boost your contact centre's performance, monitoring the key call tracking metrics will provide you with a clear roadmap for improvement.
Read more
31 Jul 2024 in Marketing
What is call tracking and how does it work?
Ever come across call tracking before? If you haven't, you’d be forgiven for thinking it’s a way to monitor what your kids are up to. But actually, call tracking provides a variety of benefits. From helping you create truly impactful marketing campaigns to supercharging your sales strategy and...
Read more
8 May 2024 in Marketing
Everything you need to know about call tracking
The digital revolution has brought lots of benefits for businesses and consumers alike. At the same time, it’s also added a level of complexity to the customer journey. Customers engage with brands across numerous touchpoints, including phone calls. It could be a paid search ad that grabbed their...
Read more
2 May 2024 in Marketing
Supercharge your call centre efficiencies with ‘always-on call monitoring’ technology
Do you want a clearer picture of how your digital marketing is performing? Do you want to grow your contact centre whilst driving revenue and saving costs?
Read more
24 Apr 2024 in Interviews,Marketing
Consumer Duty: The impact on FSI marketers
In this episode of Insights & Impact podcast, we’re delving into the effect Consumer Duty has had on marketers in the financial services and insurance sectors. We were joined by FSI and insurance specialists to get their take on how these regulatory requirements are changing the marketing...
Read more
10 Apr 2024 in Marketing
Optimising your marketing budget: Key factors to consider
Given the current climate, it’s no surprise marketing budgets are under close scrutiny and optimising your marketing budget is likely going to be a key area of focus. Every penny you spend must contribute to revenue growth, so you’ll need to carefully consider the marketing activities you invest in.
Read more
3 Apr 2024 in Marketing
Ultimate guide to cross-selling and upselling in call centres
A conversion may be the ultimate goal of a call, but what if you could identify opportunities to increase average order value and amplify the revenue potential of each and every customer? Call centre agents are uniquely placed to not just delight customers, but to drive additional revenue through...
Read more