24 Feb 2015 | 3 min read
Marketing
Creating Effective Integrated SEO Campaigns
In the coming year it’s predicted that SEO will become less of a siloed discipline, integrating more and more with other channels and platforms. At the same time, although digital...
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19 Feb 2015 | 3 min read
PPC
Trends For Unlocking The Power Of Marketing Data
Data is only set to become a more important part of the marketing mix in 2015. According to recent research analytics programmes are the most effective sources of data, while the...
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27 Oct 2014 | 4 min read
PPC
Improve Your PPC Bid Management With Keyword-level Call Tracking
Keyword-level call tracking, we’re sure you’ve heard about it but do you know what it really means and why it can mean the success or failure of your PPC keyword bid management...
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6 Oct 2014 | 4 min read
Digital Marketing
Choosing the right telephone number: why it's important
Choosing the right telephone number for your business is vitally important because it says a lot about you and your relationship with your customers. But if you don’t know your 01's,...
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22 Sep 2014 | 1 min read
Marketing
Video: Empowering Your Sales Team With Real-time Caller Insight
Recently Infinity’s CEO Paul Walsh gave a keynotes talk, discussing how real-time caller insight can transform the way a sales team or call centre interact with customers, leading to a...
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15 Sep 2014 | 3 min read
Marketing
Fact: Your Telephones Are Losing You Business!
Now that I've got your attention, the bad news is that this is only going to get worse unless you take action now! So why is this applicable to your business and does it matter anyway...
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17 Jun 2014 | 2 min read
PPC
PPC Campaign Success Starts By Detecting Leakage
It’s a fact, PPC professionals need good detective skills. You could say that PPC Management is a lot like being a detective only with statistical analysis. PPC performance can be...
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