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4 Dec 2015 | 3 min read
Marketing
What data should you forget about measuring?
Big data is an industry buzzword that’s become an essential part of most marketer’s vocabulary - as you can see from the meteoric rise in search around the term.
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27 Aug 2015 | 3 min read
Marketing
Is Your Call Tracking Really Integrated into Google Analytics?
To get the most out of your call tracking data, integration with your marketing systems is a must and Google Analytics is fundamental. So it’s not surprising that every call tracking...
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31 Jul 2015 | 3 min read
PPC
Are you targeting your PPC to the right customers?
PPC is still the biggest single area for digital advertising, despite growth in display and social media, and accounts for 55% of overall spend. With the top spots taking up an...
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30 Jul 2015 | 1 min read
Marketing
Beyond Last Click - Infinity Tracking Whitepaper
Infinity produced a whitepaper which looks at one of the most talked about challenges for digital marketers.
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30 Jun 2015 | 3 min read
Marketing
Is your data quality threatening your CRM?
Managing your CRM efficiently and appropriately is essential to maintaining positive customer relationships, correctly allocating account or client management resources and accurately...
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25 Feb 2015 | 3 min read
Marketing
Personalising User Experience To Maximise ROI
Catering to the needs of potential and existing customers through personalisation is nothing new. Plenty of companies have seen the potential of this, but according to Econsultancy,...
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24 Feb 2015 | 3 min read
Marketing
Creating Effective Integrated SEO Campaigns
In the coming year it’s predicted that SEO will become less of a siloed discipline, integrating more and more with other channels and platforms. At the same time, although digital...
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