News & Views

30 Jun 2015 | 3 min read

Marketing

Is your data quality threatening your CRM?

Managing your CRM efficiently and appropriately is essential to maintaining positive customer relationships, correctly allocating account or client management resources and accurately...

25 Feb 2015 | 3 min read

Marketing

Personalising User Experience To Maximise ROI

Catering to the needs of potential and existing customers through personalisation is nothing new. Plenty of companies have seen the potential of this, but according to Econsultancy,...

24 Feb 2015 | 3 min read

Marketing

Creating Effective Integrated SEO Campaigns

In the coming year it’s predicted that SEO will become less of a siloed discipline, integrating more and more with other channels and platforms. At the same time, although digital...

19 Feb 2015 | 3 min read

PPC

Trends For Unlocking The Power Of Marketing Data

Data is only set to become a more important part of the marketing mix in 2015. According to recent research analytics programmes are the most effective sources of data, while the...

27 Oct 2014 | 4 min read

PPC

Improve Your PPC Bid Management With Keyword-level Call Tracking

Keyword-level call tracking, we’re sure you’ve heard about it but do you know what it really means and why it can mean the success or failure of your PPC keyword bid management...

6 Oct 2014 | 4 min read

Digital Marketing

Choosing the right telephone number: why it's important

Choosing the right telephone number for your business is vitally important because it says a lot about you and your relationship with your customers. But if you don’t know your 01's,...

22 Sep 2014 | 1 min read

Marketing

Video: Empowering Your Sales Team With Real-time Caller Insight

Recently Infinity’s CEO Paul Walsh gave a keynotes talk, discussing how real-time caller insight can transform the way a sales team or call centre interact with customers, leading to a...

15 Sep 2014 | 3 min read

Marketing

Fact: Your Telephones Are Losing You Business!

Now that I've got your attention, the bad news is that this is only going to get worse unless you take action now! So why is this applicable to your business and does it matter anyway...

17 Jun 2014 | 2 min read

PPC

PPC Campaign Success Starts By Detecting Leakage

It’s a fact, PPC professionals need good detective skills. You could say that PPC Management is a lot like being a detective only with statistical analysis. PPC performance can be...