News & Views

17 Jun 2014 | 2 min read

PPC

PPC Campaign Success Starts By Detecting Leakage

It’s a fact, PPC professionals need good detective skills. You could say that PPC Management is a lot like being a detective only with statistical analysis. PPC performance can be...

30 Sep 2013 | 1 min read

News

SEO Data is Dead

As of now this means that SEO keyword data is no longer available to any analytics packages, including Google Analytics and unfortunately Infinity.

23 Apr 2013 | 2 min read

Digital Marketing

Organic Search Engine Detection Improvements

Google is now sending a referrer of "http://www.google.com" without a search term parameter when using Secure Search in Google Chrome.

15 Apr 2013 | 2 min read

News

Managing against CPA or ROAS? What you need to know

Do all my products/services have the same £ value? If not, then a ROAS model is the only way to effectively manage your campaign. For example, if your product range runs from £1 - £100...

21 Jan 2012 | 1 min read

News

Infinity sponsors The Travel Technology Europe Show, London

We will also be attending the show on both days, so why don’t you come along to stand C7 and say hi - you won’t be able to miss our shiny neon pink stand! We’ll be on hand to answer...