News & Views

18 Jan 2017 | 3 min read

Digital Marketing

How artificial intelligence is changing communications

Though it was first thought of in the early 1300s, artificial intelligence is only just becoming an everyday reality. Most smartphones have some sort of virtual assistant, Xbox One can...

23 Nov 2016 | 2 min read

Marketing

How motoring Millennials are transforming the automotive industry

It wasn't too long ago that experts were pointing the finger at Millennials, saying they were responsible for the imminent demise of the automotive industry. However, Google recently...

17 Oct 2016 | 1 min read

Marketing

Infinity Post Impression Display Campaign Integration

This innovative feature allows you to identify the value your display advertising campaigns are delivering in terms of offline conversions.

4 Oct 2016 | 4 min read

Marketing

Meet the tech that helps you bridge the gap between sales & marketing

Sales and marketing misalignment is nothing new - but a range of modern tech is helping to close that age-old gap and transform businesses.

6 Apr 2016 | 1 min read

News

How to unlock your call data and measure marketing spend

How are you measuring your B2B marketing effectiveness?

15 Mar 2016 | 1 min read

News

Infinity launch the new Knowledge Base

At Infinity we are always working on improving and developing new functions and features in our Portal but it doesn’t stop there. We want to ensure our users have all the support they...

4 Dec 2015 | 3 min read

Marketing

What data should you forget about measuring?

Big data is an industry buzzword that’s become an essential part of most marketer’s vocabulary - as you can see from the meteoric rise in search around the term.

27 Aug 2015 | 3 min read

Marketing

Is Your Call Tracking Really Integrated into Google Analytics?

To get the most out of your call tracking data, integration with your marketing systems is a must and Google Analytics is fundamental. So it’s not surprising that every call tracking...

31 Jul 2015 | 3 min read

PPC

Are you targeting your PPC to the right customers?

PPC is still the biggest single area for digital advertising, despite growth in display and social media, and accounts for 55% of overall spend. With the top spots taking up an...