News & Views

28 Apr 2017 | 3 min read

PPC

Accurately attributing your PPC leads

The value of Adwords is $2 for every $1 spent (approx. £1.58:£0.79). This makes pay-per-click (PPC) one of the most important components of your marketing strategy.

27 Apr 2017 | 2 min read

Marketing

7 ways that call tracking will improve your marketing campaigns

Your call data tells you so much more than just the number of people who are calling your business.

4 Apr 2017 | 1 min read

Marketing

Infographic: Why travel businesses need call tracking to succeed

If you are in the travel industry, you know there is a lot of competition to capture travelers’ attention, and therefore you must invest your marketing budget on the right channels to...

24 Mar 2017 | 3 min read

Marketing

Sales and marketing: coming together with call tracking

92% of senior business decision makers believe that sales and marketing should work closely together, according to a recent study by YouGov.

16 Mar 2017 | 2 min read

Marketing

The challenges we share as marketing managers

As marketing managers, we face many challenges on a day-to-day basis. Maybe that's why only 30% of organisations feel that their content marketing efforts are effective.

28 Feb 2017 | 4 min read

Digital Marketing

Will AI kill the PPC star?

Tech analysts have been discussing Artificial Intelligence (AI) for years, but only now is it moving out of the labs and into mainstream production.

7 Feb 2017 | 4 min read

Marketing

How does online research influence automotive buyers?

62% of Internet users conduct product research online. Through their device, they can access almost unlimited information about any product. This is handy for automotive-buyers as they...

3 Feb 2017 | 2 min read

Marketing

Infographic: Powerful PPC Insights into the UK Healthcare Industry

According to statistics released in 2015 by the Office for National Statistics (ONS), private sector spending on healthcare totalled £25.1 billion and accounted for 16.7% of total...

23 Jan 2017 | 2 min read

Marketing

Healthcare Trends: Why Healthcare Practices Should Track Calls

According to Google, 88% of people looking for health information start their research online via search engines. Thanks to the internet, patients are becoming more empowered to make...