News & Views

27 Jun 2017 | 4 min read

Marketing

3 ways to achieve growth through attribution

Accurate multichannel attribution is critical to business growth. Why? Because this is how you gain the unique insight into the customer journey you need to help you attract more...

21 Jun 2017 | 4 min read

Marketing

3 Negative Effects of Session Level Call Tracking

The Big Differences between Session and Visitor Level Call Tracking and Why It Matters Here’s the quick answer:

20 Jun 2017 | 4 min read

Marketing

What Does The Future Hold For Customer Centricity?

"A customer success team now needs to be a given at any tech company" - Michelle Garnham, SVP Customer Success, Infinity

16 Jun 2017 | 4 min read

Marketing

Call Intelligence In The Digital Transformation Cycle

By 2019, the global spend on digital transformation technology will surpass $2.1 trillion1 according to the International Data Corporation. Moreover, a PwC survey indicates that 31% of...

5 Jun 2017 | 3 min read

News

Google Attribution – does it solve the attribution problem?

When Google announced their intention to ‘solve the attribution problem’ for advertisers by moving away from the last-click attribution model last week at Google Marketing Next, the...

22 May 2017 | 3 min read

Marketing

5 Reasons call intelligence boosts your email marketing

Email marketing remains a strong channel to drive ROI for businesses. In fact, 73% of companies agree that email offers "excellent" to "good" ROI, according to the 2017 Email Marketing...

16 May 2017 | 3 min read

Marketing

Get a 360-degree view of your customer buying journey with advanced call intelligence

The importance of call tracking was validated back in 2014 when Google launched Website Call Conversions to prove that clicks from Google AdWords ads drive calls for businesses.

11 May 2017 | 3 min read

Marketing

How does call tracking improve the customer experience?

By 2020, customer experience will overtake price and product as the key brand differentiator. In fact, it's estimated that 86% of buyers will pay more for a better customer experience.

3 May 2017 | 4 min read

Marketing

3 Immediate Ways to Align Sales and Marketing

Marketing and sales are now merging due to digitization. Consumers can interact with businesses on various channels, which results in an ever- increasing number of touch points for...