News & Views

25 Sep 2017 | 4 min read

News

Balancing Priorities in the Age of Customer Centricity

In the age of the customer, your audience is permanently connected to multiple channels, informed, and with sky-high expectations of brands when they contact them to make a purchase or...

11 Sep 2017 | 4 min read

Marketing

A Day In The Life Of… A Digital Marketer With Infinity

In this series of short blogs, we look at how Infinity impacts our own day-to-day lives, as well as those of some of our customers. Alex Worth has worked in Digital Marketing on both...

7 Sep 2017 | 3 min read

Marketing

3 Ways Call Tracking Improves your Sales Team Performance

McKinsey states that customer-experience leaders in B2B and B2C settings have on average higher margins than their competitors, and experience revenue growth of 10 to 15 percent.1

24 Aug 2017 | 5 min read

Marketing

Google Call Conversions: 6 reasons advanced call tracking is a must

According to BIA/Kelsey, phone calls turn into customers 10-12 times more often than web leads. Additionally, form-fill leads only convert about 2% of the time, whereas inbound calls...

18 Aug 2017 | 6 min read

Interviews

Your secret weapon(s): Why your agency's tech stack matters to you

Your agency is an extension of your brand, they represent you, speak for you, and work for you. Therefore, the software and tech solutions they bring to the table need to be considered...

11 Aug 2017 | 4 min read

Marketing

3 Insights from visitor level call tracking

Call tracking isn’t solely used for attributing calls back to marketing source and keywords. Smart marketing and sales teams leverage actionable insights to optimize the joint...

18 Jul 2017 | 4 min read

Marketing

The Real Future Of Artificial Intelligence

"AI is the new electricity! Electricity transformed countless industries; AI will now do the same." Andrew Ng, co-founder of Coursera, and Stanford AI Professor

3 Jul 2017 | 4 min read

Marketing

3 steps to sculpting an effective customer journey on mobile

Global mobile usage is expected to pass 4.5 billion people by the end of next year, according to eMarketer1. It is therefore seen by many as the next great revenue channel to tap into,...

29 Jun 2017 | 4 min read

Marketing

Google Attribution – Is It Enough For You?

The announcement of Google Attribution at Google Marketing Next is good news for every marketer who wants to understand where their customers have come from. But not every marketer is...