News & Views

24 Apr 2024 | 3 min read

Interviews Marketing

Consumer Duty: The impact on FSI marketers

In this episode of Insights & Impact podcast, we’re delving into the effect Consumer Duty has had on marketers in the financial services and insurance sectors. We were joined by FSI...

19 Apr 2024 | 5 min read

Digital Marketing

Taking smart steps: What Google Consent Mode v2 means for call tracking

All businesses working with SaaS providers need to hold the technology they use to the highest standards because regulations, guidelines, and best practices are always evolving. This...

17 Apr 2024 | 4 min read

News

Taking data strategies to new heights: Infinity partners with Accord Marketing

Any savvy marketer knows how important it is to have a solid data strategy. At Infinity, we know that too, and we’re always looking to partner with like-minded agencies who also get...

10 Apr 2024 | 4 min read

Digital Marketing

The PPC feedback loop: a vital tool for your marketing strategy

Most marketers will already be using PPC feedback loops to some extent. An effective PPC feedback loop is a sure way to get visibility on the elements of your campaigns that are either...

10 Apr 2024 | 8 min read

Marketing

Optimising your marketing budget: Key factors to consider

Given the current climate, it’s no surprise marketing budgets are under close scrutiny and optimising your marketing budget is likely going to be a key area of focus. Every penny you...

3 Apr 2024 | 7 min read

Marketing

Ultimate guide to cross-selling and upselling in call centres

A conversion may be the ultimate goal of a call, but what if you could identify opportunities to increase average order value and amplify the revenue potential of each and every...

27 Mar 2024 | 7 min read

News

Everything you need to know about agent scorecards

Every team has an Emma, and every team has a Dave. Emma is great at her job, is super engaged, and always hits her numbers. Dave – not so much. He’s not productive, never hits his...

25 Mar 2024 | 6 min read

News

Infinity & LivePerson: Closing the gap between chats and calls

At Infinity, we know customers switch between different channels depending on where they are in their journey. Businesses that get this and understand why this happens will be much...

13 Mar 2024 | 2 min read

Interviews Marketing

Acing automotive marketing in 2024

In this episode of our Insights & Impact podcast, we’re joined by a very special set of guests – all experts in automotive marketing. We dive into the key trends and challenges we’re...