News & views

21 Oct 2020 | 7 min read

Marketing

Pulse Check: Which industries did everyone want to call over Summer?

Companies will usually plan for peak seasons months, perhaps years, in advance. But the Summer of 2020 was not your usual Summer, throwing many best laid plans out the window. So what...

6 Oct 2020 | 3 min read

Digital Marketing

Untangling the messy middle: Three Steps to take today

It used to be so simple. In halcyon days gone by, people would see an ad or realise they had a need, and start along a clear and linear path to purchase. For sales and marketers, it...

12 Aug 2020 | 2 min read

Digital Marketing

Infinity’s HubSpot integration: Connect calls to campaigns today!

One of our most requested integrations of all time is now live. With over 50,000 companies using it, including many Infinity clients, we are proud to welcome HubSpot to our range of...

14 Jul 2020 | 6 min read

Digital Marketing

Local Business Listings: Improving yours in 2020

How often is it that a relatively simple, often one-time effort, could significantly enhance your SEO campaign’s effectiveness? Even more so in the time of a pandemic. A local business...

22 Jun 2020 | 1 min read

Interviews

[Podcast] Where are the green shoots for insurance marketers?

Our latest episode of the Insurance Marketing Podcast sees Keith Mowbray, Head of Digital Marketing at Towergate Insurance, report to us from the frontline. Towergate Insurance...

15 Jun 2020 | 5 min read

Marketing

Pulse check: Which industries are people calling again?

Infinity tracks millions of phone calls every month, and last week saw our highest volume of calls on record, beating our previous record by 9.5%. This is great news for us as a...

15 Jun 2020 | 1 min read

Interviews

[E-Commerce Podcast] You can’t improve what you can’t measure...

Last week, Infinity were invited onto the Engage with E-Commerce Podcast with Quickfire Digital’s Nathan Lomax and Heloise Finch-Boyer of Sell Beyond. Our experienced Partner Director...

10 Jun 2020 | 1 min read

Interviews

Three ways insurance marketers need to build trust

In this episode of our insurance marketing podcast, we speak to Greg Phitidis, Brand Director at Free Partners, to discuss one of the most crucial pillars of any insurance brand, trust.

19 May 2020 | 2 min read

Marketing

How and why call tracking is needed for waste management companies

If you specialise in removing garden waste, household goods, rubble, building materials, broken fences, or other forms of large waste, and get enquiries over the phone, you need to...