News & Views

Reactivity in equity release: Why marketing’s time to act is now

14 Apr 2020 | 3 min read

Marketing

Reactivity in equity release: Why marketing’s time to act is now

Due to the ongoing Coronavirus pandemic, a lot of people’s short term financial plans have changed, with some also factoring COVID-19 into their longer term thoughts. Equity release is...

In conversation with Guy Levine: Turning good marketing into results that matter

1 Apr 2020 | 5 min read

Interviews

In conversation with Guy Levine: Turning good marketing into results that matter

2019 saw Infinity expand into Manchester to help our partners and clients in the North. As the neighbourly bunch that we are, we wanted to get to know as many agencies as possible.

[INFOGRAPHIC] 5 ways call tracking helps bring residents to care homes

31 Mar 2020 | 1 min read

Marketing

[INFOGRAPHIC] 5 ways call tracking helps bring residents to care homes

The first phone call between a care home provider and someone looking for care is a crucial one. It's your opportunity to cement trust in the caller's mind, give them guidance on what...

The questions to ask when choosing a call tracking provider

30 Mar 2020 | 4 min read

Digital Marketing

The questions to ask when choosing a call tracking provider

Finding a call tracking partner is a bit like a job interview.

How can debt-management companies find more clients?

25 Mar 2020 | 2 min read

Digital Marketing

How can debt-management companies find more clients?

Economic uncertainty acts as a catalyst for the beginning of financial problems for a multitude of people. During this time, more and more people will seek advice from debt management...

What do high-call rates mean to wealth management companies?

24 Mar 2020 | 2 min read

Digital Marketing

What do high-call rates mean to wealth management companies?

In a time of unprecedented uncertainty and sweeping change, it is never more apparent that people will be looking to speak to wealth management businesses on how best to navigate their...

Three steps to kickstarting a data-led strategy that works

20 Mar 2020 | 3 min read

Digital Marketing

Three steps to kickstarting a data-led strategy that works

A report by the Boston Consulting Group found that most digitally mature businesses enjoy 20% higher returns at 30% less cost than their less digitally mature competitors.1 These...

Press play: Digital video’s long-term brand building role

13 Mar 2020 | 6 min read

Marketing

Press play: Digital video’s long-term brand building role

According to Cisco, 82% of all web traffic will be video by 2022, and very few marketing teams don’t have it somewhere in their tactical plan.1 But why should you use it?

Unexpected events: Why you need your tech stack now more than ever

12 Mar 2020 | 3 min read

Digital Marketing

Unexpected events: Why you need your tech stack now more than ever

“Have you seen the news?” Your phone buzzes. “Will this affect what happens at work?”

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