28 Jan 2025 | 4 min read
PPC Marketing
AI for PPC campaign optimisation: Ready to revolutionise how you work?
Managing PPC campaigns has become more complex than ever. Marketers need to juggle multiple platforms, bids, and audience signals to drive results. But what if AI could handle the...
Read more
23 Jan 2025 | 6 min read
News
Smart Outcomes: the new AI-powered campaign optimisation tool
It’s getting tougher to win at PPC. Auctions are becoming more intense, costs are rocketing, and media budgets are shrinking.
Read more
10 Dec 2024 | 6 min read
Dynamic call tracking explained: A complete guide from Infinity
Tracking what drives pipeline is key if you want to scale your campaigns and maximise ROI.
Read more
29 Oct 2024 | 3 min read
PPC
Get ready for Black Friday: Tips to optimise paid media campaigns
As Black Friday approaches, we know things can get a bit hectic. Shrinking budgets and pressure to deliver results mean you’ll need to make your paid media campaigns stand out this...
Read more
22 Oct 2024 | 5 min read
PPC
Using call conversion data to boost PPC performance
Ever considered using call conversion data to ramp up your PPC performance? Well, if you haven’t, you could very well be missing a big trick! We spoke with the guys at Hewitt Matthews,...
Read more
15 Oct 2024 | 14 min read
Marketing
The best call tracking software for marketers
If you’re looking for the best call tracking software for marketers, you’re likely overwhelmed with all the different options. There are over 14,000 MarTech solutions on offer, which...
Read more
2 Oct 2024 | 13 min read
Marketing
Google Vehicle Ads and Call Tracking: Everything you need to know
The global automotive market is set to reach a whopping $6.6 trillion over the next decade. This means marketers must use all the tools available to get market share and understand...
Read more
