News & Views

4 Feb 2022 | 4 min read

Marketing

The call centre: the travel industry’s secret weapon in 2022

After what’s been an incredibly tough few years, it appears that blue skies are finally poking through the clouds that have been looming over the travel industry.

31 Jan 2022 | 4 min read

Digital Marketing

3 reasons why phone calls need your full attention in 2022

Throughout 2021, the customer experience became the new battleground for businesses. The pandemic caused a massive shift in the way businesses operate and connect with their customers....

25 Jan 2022 | 5 min read

Digital Marketing

Attribution Analysis in Google Analytics: How to Use & Select The Right Model

As marketing teams seek to be more strategic in how they reach their intended audiences, there are more opportunities than ever to track campaign impact and report on real ROI. But...

19 Jan 2022 | 5 min read

Marketing

5 Reasons Why Your Company Needs Accurate Revenue Attribution

Imagine a world where you could directly attribute revenue to your marketing campaigns. With a wealth of data at the modern marketer’s fingertips, it’s never been easier to understand...

14 Jan 2022 | 3 min read

Digital Marketing

Are retailers underestimating the power of phone calls?

To what degree long term consumer behaviour will have been affected by the pandemic is hard to predict. But there have certainly been some notable trends that have gathered pace over...

6 Jan 2022 | 5 min read

Marketing

A Critical Tool for Accurate Attribution Tracking in 2022

Customer journeys are rarely straightforward. It’s likely that multiple customers have had multiple variations of the same journey, interacting with your marketing channels in...

2 Dec 2021 | 5 min read

Marketing

Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?

It’s every marketer’s dream to be able to directly link sales to their campaigns. If you want to improve your overall marketing strategy, you need to have that in-depth knowledge of...

30 Nov 2021 | 3 min read

News

Upgraded: Calls from Google’s Search ads get the full tracking treatment

When a customer calls you directly from a search, you are at the absolute forefront of their mind. It’s a key step in the customer journey, and suggests very high intent to take...

25 Nov 2021 | 4 min read

Interviews

Talking MarTech with MarTech Series

Recently, our Chief Commercial Officer, Matt Whiteway, caught up with the team at MarTech Series to talk about how we’re bringing call intelligence technologies together for our...