News & Views

3 Jun 2022 | 7 min read

Digital Marketing

The Ultimate Guide to Attribution Model Types in 2022

Last touch attribution. Single touch attribution. Positional. Time decay. What does it all mean anyway? There are so many attribution model types available to marketers that it can be...

3 Jun 2022 | 5 min read

Digital Marketing

How To Use Marketing Attribution Software to Enhance your Multi-touch Attribution Reporting

Change is the only constant in life, and the same can be said of marketing. With tactics, trends and technology constantly evolving, it’s important that marketers understand how...

3 Jun 2022 | 7 min read

Digital Marketing

Pulse Check: Call volumes experienced strong year-on-year growth through Q1 2022

At the start of the year, ourcall tracking datashowed a healthy uplift in call volumes across the travel, retail and automotive industries.

3 Jun 2022 | 5 min read

Digital Marketing

B2B Marketing Attribution: the ultimate guide

Customer journeys are never as simple as going from A to B. When it comes to B2B purchase decisions, it can look more like A to C, then a pit-stop at X, than R. With so many...

3 Jun 2022 | 3 min read

Digital Marketing

Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns

Researchshows that 91% of UK marketers believe that Martech budgets will increase next year, from their current average of £533,300. And agencies are often at the forefront when it...

3 Jun 2022 | 3 min read

Interviews

Humans are behind all decisions: what this means for your marketing strategy

Recently, our VP of Marketing, Hannah Delaney, spent some time talking toPress Gazette’s Marketing Maestroabout how marketers can engage with customers to improve campaign...

3 Jun 2022 | 4 min read

Digital Marketing

Why Conversation Analytics is a critical piece of call centre software

In an increasingly connected world, customers have a variety of ways to get in touch. Contact forms, email, social media and even WhatsApp - you’d be forgiven for thinking that the...

3 Jun 2022 | 2 min read

News

Infinity becomes preferred partner of Automotive Transformation Group

Infinity, the leading call intelligence provider, has announced a new partnership with Automotive Transformation Group, a leading provider of automotive solutions. The alliance will...

3 Jun 2022 | 4 min read

Marketing

4 Metrics That Are Guaranteed to Optimise Call Centre Performance

Imagine if you could gain focused insights into not just what you’re getting right for customers, but also into those make-or-break moments where your agents go above and beyond to...