How to bolster bookings in travel with AI

This Insights & Impact podcast is all about bolstering bookings in the travel sector. From acquisition right through to getting travellers sipping cocktails poolside, AI presents travel brands with lots of opportunities.

And the Infinity Hub data indicates that blue skies are definitely on the horizon with call volumes on the rise. At the end of June, year-to-date volumes had already exceeded those during the same periods for 2022 and 2023, with an overall 21% YoY increase.

This means marketing, sales, and contact centre leaders have a boatload more data at their fingertips. That’s why it’ll be key to harness this data with the help of AI to make more informed decisions and, ultimately, get more travellers to their dream destinations.

So, if you’re looking to bolster bookings and deliver five-star experiences, tune in below for insights from our Insights & Intelligence team, as well as some gems from award-winning travel marketing agency, Accord Marketing  ⏬

Turning more conversations into reservations

The increase in call volumes comes as no surprise, especially as the travel sector is now going full speed ahead following the rough waters of COVID. Plus, people are much more likely to pick up the phone before committing to a big purchase.

Good news is, more calls means more opportunities to convert. And that call conversion data offers marketers a treasure trove of insights that can be used to massively optimise campaigns and steer ROAS in the right direction. Feeding AI-powered bidding tools call conversion data will steer algorithms towards getting your ads in front of more avid holidaymakers.

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Bid Smarter: Improving paid media performance with conversion data

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Get your cheat sheet

There are also a ton of insights for sales and contact centre leaders to unpack from this call data. Holidaymakers want five-star experiences from the start of their journey right through to them packing their suitcases and jetting off. Understanding the sentiment of the calls, how your agents are handling calls, and the call outcomes helps you pinpoint what is and isn’t working.

Using AI analysis to summarise calls helps sales and contact centre leaders get eyes on these insights in a flash. No more manual call monitoring or dip testing which – let’s face it – doesn’t paint the full picture. Take it a step further with a tool like Infinity’s Agent Scorecards and understand at a glance which agents need more support. Happier agents means happier customers, and happier customers means a healthier pipe, so what’s not to like?!

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Scorecards

For customer experience teams

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Are you ready to hop on board with AI to make campaigns fly high, take customers to cloud nine, and deliver five-star agent training programmes? Start a conversation with us today about getting your AI journey off the ground.