Articles by William Ruddy

13 Nov 2017 | 3 min read

Marketing

How to Use Call Tracking to Evaluate and Improve Close Rates

Attributing the number of phone calls to marketing channel source and keyword only gets your marketing and sales team so far.

7 Sep 2017 | 3 min read

Marketing

3 Ways Call Tracking Improves your Sales Team Performance

McKinsey states that customer-experience leaders in B2B and B2C settings have on average higher margins than their competitors, and experience revenue growth of 10 to 15 percent.1

24 Aug 2017 | 5 min read

Marketing

Google Call Conversions: 6 reasons advanced call tracking is a must

According to BIA/Kelsey, phone calls turn into customers 10-12 times more often than web leads. Additionally, form-fill leads only convert about 2% of the time, whereas inbound calls...

11 Aug 2017 | 4 min read

Marketing

3 Insights from visitor level call tracking

Call tracking isn’t solely used for attributing calls back to marketing source and keywords. Smart marketing and sales teams leverage actionable insights to optimize the joint...

21 Jun 2017 | 4 min read

Marketing

3 Negative Effects of Session Level Call Tracking

The Big Differences between Session and Visitor Level Call Tracking and Why It Matters Here’s the quick answer:

3 May 2017 | 4 min read

Marketing

3 Immediate Ways to Align Sales and Marketing

Marketing and sales are now merging due to digitization. Consumers can interact with businesses on various channels, which results in an ever- increasing number of touch points for...