Articles by Michelle Param

22 Aug 2022 | 5 min read

Marketing

How to increase your call centre sales using call quality monitoring

"This call is being recorded for quality and training purposes." We’re all familiar with the idea of monitoring calls, as consumers and businesses, but how can you use this kind of...

15 Aug 2022 | 5 min read

Marketing

Call centre selling: 4 innovative and creative strategies to sell

When the going gets tough, the tough get creative. Research has shown customer expectations are rising, with 90% of customers saying customer service is an important factor in their...

8 Aug 2022 | 6 min read

Marketing

How to close a phone sale: 6 tactics that work

The pressure is building for call centres to deliver bigger and better results. According to research by Gartner, companies are increasingly focused on providing value-added customer...

3 Aug 2022 | 4 min read

Marketing

4 call centre selling tips to skyrocket sales

According to Forbes, companies are dropping the ball to the tune of $75 billion annually because of poor customer service. It stands to reason that by improving your call centre...

27 Jul 2022 | 4 min read

Marketing

How automotive dealers can plug into what their customers want

The automotive industry has seen much disruption in recent years. Dealerships are now navigating a huge shift in consumer behaviour and the sharp rise in the 'plug-in purchase'; the...

26 Jul 2022 | 5 min read

Marketing

How to pick the best analytics software for your contact centre

Every call to your business matters, and with more customers picking up the phone before making that all important sale, every conversation presents an opportunity.

11 Jul 2022 | 9 min read

Marketing

Top benefits and uses of call analytics for marketers

Marketing teams across industries find themselves faced with some tough questions. Chiefly, how can we deliver significant results in an increasingly competitive digital environment?...

14 Jun 2022 | 5 min read

Digital Marketing

The best call centre software features for elevating your revenue

Call centre software is the secret weapon in your sales and operations arsenal. The right software solution is perfectly placed to enhance your agent training, convert customers faster...

3 Jun 2022 | 5 min read

Marketing

9 reasons why your company needs accurate revenue attribution

Every customer journey is different. No matter how carefully you plot your marketing campaign, everybody will interact with different touchpoints at different times. This can make it...