Articles by Matt McGillicuddy

14 Aug 2024 | 7 min read

Marketing

4 essential call tracking metrics you should be measuring

How many calls flow through your call centre daily? Are these calls from new customers or returning ones? How did they discover your services? If you're keen to boost your contact...

31 Jul 2024 | 9 min read

Marketing

What is call tracking and how does it work?

Ever come across call tracking before? If you haven't, you’d be forgiven for thinking it’s a way to monitor what your kids are up to. But actually, call tracking provides a variety of...

8 May 2024 | 10 min read

Marketing

Everything you need to know about call tracking

The digital revolution has brought lots of benefits for businesses and consumers alike. At the same time, it’s also added a level of complexity to the customer journey. Customers...

10 Apr 2024 | 4 min read

Digital Marketing

The PPC feedback loop: a vital tool for your marketing strategy

Most marketers will already be using PPC feedback loops to some extent. An effective PPC feedback loop is a sure way to get visibility on the elements of your campaigns that are either...

20 Dec 2023 | 8 min read

News

Average sales close rates by industry: What's a good ratio?

If you want to get better at converting leads, you need to pay attention to your average sales close rates. This metric is one of the most vital ways of monitoring the efficiency of...

17 Oct 2023 | 5 min read

Digital Marketing

Travel marketers: Ready to boost bookings in 2024?

Looking to boost your travel marketing game in 2024? You're in the right place. We've gathered insights from a panel of seasoned travel marketing experts, each with an impressive track...

30 Aug 2023 | 3 min read

Interviews

Insights & Impact Ep.8: How to drive conversions with agent coaching

In this Insight & Impact episode, we’re joined by our Business Intelligence and Speech Analyst, Jenn Gaskell, who tells us all about how to drive conversions with agent coaching. Every...

27 Jul 2023 | 3 min read

Interviews

Insights & Impact Ep.7: The key to effective agent training

Any sales and service team will be keen to implement effective agent training programmes that create top-performing agents. When a customer picks up the phone, you want to make sure...

10 Jul 2023 | 2 min read

Marketing

The future of B2B advertising

What does the future of B2B advertising hold? In an increasingly saturated space, B2B marketers need to find ways to stand out from the crowd. We’re in turbulent times and, chances...