Articles by Lucy McCormick

22 Oct 2024 | 5 min read
PPC
Using call conversion data to boost PPC performance
Ever considered using call conversion data to ramp up your PPC performance? Well, if you haven’t, you could very well be missing a big trick! We spoke with the guys at Hewitt Matthews,...
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15 Oct 2024 | 14 min read
Marketing
The best call tracking software for marketers
If you’re looking for the best call tracking software for marketers, you’re likely overwhelmed with all the different options. There are over 14,000 MarTech solutions on offer, which...
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3 Sep 2024 | 7 min read
News
Top benefits of using speech analytics for contact centres
Every single time your customers pick up the phone, you’re presented with an opportunity to unearth a goldmine of data. Speech analytics enables you to unlock it quickly and easily...
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23 Jul 2024 | 3 min read
Interviews
How to bolster bookings in travel with AI
This Insights & Impact podcast is all about bolstering bookings in the travel sector. From acquisition right through to getting travellers sipping cocktails poolside, AI presents...
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2 Jul 2024 | 7 min read
News
Build a five-star customer service coaching framework to transform your contact centre
It’s undeniable – the battle for consumer attention rages on across industries. And yet, so many businesses will fall at this first hurdle. So, you ask, where is it all going wrong?
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29 May 2024 | 2 min read
Interviews
Consumer Duty: One year on in compliance
In this must-listen Insights & Impact podcast episode, we dig into the impact of Consumer Duty on compliance leaders. With the one-year anniversary of the last Consumer Duty deadline...
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15 May 2024 | 6 min read
Digital Marketing
The importance of call centre agent coaching
A wise person once said – “you learn something new every day”. When it comes to creating a more efficient call centre and five-star agents, this couldn’t be truer. With consumer...
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24 Apr 2024 | 3 min read
Interviews Marketing
Consumer Duty: The impact on FSI marketers
In this episode of Insights & Impact podcast, we’re delving into the effect Consumer Duty has had on marketers in the financial services and insurance sectors. We were joined by FSI...
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17 Apr 2024 | 4 min read
News
Taking data strategies to new heights: Infinity partners with Accord Marketing
Any savvy marketer knows how important it is to have a solid data strategy. At Infinity, we know that too, and we’re always looking to partner with like-minded agencies who also get...
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