Articles by Lucy McCormick

29 Oct 2024 | 3 min read

PPC

Get ready for Black Friday: Tips to optimise paid media campaigns

As Black Friday approaches, we know things can get a bit hectic. Shrinking budgets and pressure to deliver results mean you’ll need to make your paid media campaigns stand out this...

22 Oct 2024 | 5 min read

PPC

Using call conversion data to boost PPC performance

Ever considered using call conversion data to ramp up your PPC performance? Well, if you haven’t, you could very well be missing a big trick! We spoke with the guys at Hewitt Matthews,...

15 Oct 2024 | 14 min read

Marketing

The best call tracking software for marketers

If you’re looking for the best call tracking software for marketers, you’re likely overwhelmed with all the different options. There are over 14,000 MarTech solutions on offer, which...

3 Sep 2024 | 7 min read

News

Top benefits of using speech analytics for contact centres

Every single time your customers pick up the phone, you’re presented with an opportunity to unearth a goldmine of data. Speech analytics enables you to unlock it quickly and easily...

23 Jul 2024 | 3 min read

Interviews

How to bolster bookings in travel with AI

This Insights & Impact podcast is all about bolstering bookings in the travel sector. From acquisition right through to getting travellers sipping cocktails poolside, AI presents...

2 Jul 2024 | 7 min read

News

Build a five-star customer service coaching framework to transform your contact centre

It’s undeniable – the battle for consumer attention rages on across industries. And yet, so many businesses will fall at this first hurdle. So, you ask, where is it all going wrong?

29 May 2024 | 2 min read

Interviews

Consumer Duty: One year on in compliance

In this must-listen Insights & Impact podcast episode, we dig into the impact of Consumer Duty on compliance leaders. With the one-year anniversary of the last Consumer Duty deadline...

15 May 2024 | 6 min read

Digital Marketing

The importance of call centre agent coaching

A wise person once said – “you learn something new every day”. When it comes to creating a more efficient call centre and five-star agents, this couldn’t be truer. With consumer...

24 Apr 2024 | 3 min read

Interviews Marketing

Consumer Duty: The impact on FSI marketers

In this episode of Insights & Impact podcast, we’re delving into the effect Consumer Duty has had on marketers in the financial services and insurance sectors. We were joined by FSI...