Articles by Lisa Nethercott

14 Nov 2019 | 5 min read

Digital Marketing

Why are brands using print in the digital age?

Usually I start my Fridays by gulping down my family-sized bucket of coffee before I begin my catch-up calls with clients.

29 Sep 2019 | 5 min read

Digital Marketing

Meet your new platform: Taming a fresh martech stack, fast

Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%1. This makes martech the single largest...