Articles by Diana Hasty

20 Feb 2020 | 2 min read

Digital Marketing

Three missed call benchmarks for online universities: Are you missing out?

For a prospective student, calling up a potential university is a big step. It usually comes after deep chats about life goals, a long period of research, and a lot of personal...

3 Dec 2019 | 4 min read

Digital Marketing

How much do robocalls cost your business?

According to a YouMail Robocall Index survey, nearly 48 billion robocalls were made in 2018. These are defined as alerts and reminders, overdue payments, telemarketing, and scams1.

27 Oct 2014 | 4 min read

PPC

Improve Your PPC Bid Management With Keyword-level Call Tracking

Keyword-level call tracking, we’re sure you’ve heard about it but do you know what it really means and why it can mean the success or failure of your PPC keyword bid management...