Articles by Carol Carini

24 Mar 2017 | 3 min read

Marketing

Sales and marketing: coming together with call tracking

92% of senior business decision makers believe that sales and marketing should work closely together, according to a recent study by YouGov.

16 Mar 2017 | 2 min read

Marketing

The challenges we share as marketing managers

As marketing managers, we face many challenges on a day-to-day basis. Maybe that's why only 30% of organisations feel that their content marketing efforts are effective.

7 Feb 2017 | 4 min read

Marketing

How does online research influence automotive buyers?

62% of Internet users conduct product research online. Through their device, they can access almost unlimited information about any product. This is handy for automotive-buyers as they...

3 Feb 2017 | 2 min read

Marketing

Infographic: Powerful PPC Insights into the UK Healthcare Industry

According to statistics released in 2015 by the Office for National Statistics (ONS), private sector spending on healthcare totalled £25.1 billion and accounted for 16.7% of total...

6 Apr 2016 | 1 min read

News

How to unlock your call data and measure marketing spend

How are you measuring your B2B marketing effectiveness?

15 Mar 2016 | 1 min read

News

Infinity launch the new Knowledge Base

At Infinity we are always working on improving and developing new functions and features in our Portal but it doesn’t stop there. We want to ensure our users have all the support they...

30 Sep 2013 | 1 min read

News

SEO Data is Dead

As of now this means that SEO keyword data is no longer available to any analytics packages, including Google Analytics and unfortunately Infinity.

21 Jan 2012 | 1 min read

News

Infinity sponsors The Travel Technology Europe Show, London

We will also be attending the show on both days, so why don’t you come along to stand C7 and say hi - you won’t be able to miss our shiny neon pink stand! We’ll be on hand to answer...