Articles by Andy Vale

10 Apr 2018 | 3 min read

Marketing

Four fast ways to reach new customers in the automotive industry

Every business needs to keep their existing customers interested, but to ensure long-term success new customers are essential. The automotive sector is a fast-paced, ever-changing...

5 Apr 2018 | 4 min read

Digital Marketing

Turning complaints back into customers: The tactical solutions contact centres need

“It’s estimated that by 2030 there will be over a trillion devices connected to the internet, that’s a lot of ways for people to complain.”

27 Mar 2018 | 6 min read

Marketing

The core strategies of curating winning customer journeys in finance

Picking the right financial service can be one of the biggest decision a customer makes with their money, especially if it’s tied to a house, car, child, holiday, or another lifelong...

19 Mar 2018 | 4 min read

Marketing

Seven steps to constructing the marketing departments of the future

Standing still is never an option, and nowhere is this truer than in marketing. A message that cuts to the core of the zeitgeist one day can be passé by the next news cycle. A social...

16 Mar 2018 | 4 min read

Digital Marketing

Six practical ways to turn your analytics team into the world’s best storytellers

The battle to get companies taking data and analytics seriously is long won. It's rare to find an enterprise business without a team of exceptionally smart analysts poring through...

25 Jan 2018 | 4 min read

Digital Marketing

Revolutionising your contact centres with digital optimisation

The quality of service your contact centre provides to customers is a key differentiator in the conversion, retention, and onboarding of customers. As market expectations evolve,...

3 Nov 2017 | 2 min read

News

Vocalcom and Infinity partner to end call centre guesswork

In a groundbreaking announcement, Vocalcom has revealed a trailblazing partnership with Infinity to provide the world’s first fully-integrated customer journey view on an enterprise...

9 Oct 2017 | 5 min read

Marketing

8 ways to build a long-term SEO-friendly content strategy

Content continues to be king in the marketing sphere, with many businesses maximizing their online impact by consolidating their SEO efforts with content marketing.

25 Sep 2017 | 4 min read

News

Balancing Priorities in the Age of Customer Centricity

In the age of the customer, your audience is permanently connected to multiple channels, informed, and with sky-high expectations of brands when they contact them to make a purchase or...