Articles by Andy Vale

14 Apr 2020 | 3 min read

Marketing

Reactivity in equity release: Why marketing’s time to act is now

Due to the ongoing Coronavirus pandemic, a lot of people’s short term financial plans have changed, with some also factoring COVID-19 into their longer term thoughts. Equity release is...

31 Mar 2020 | 1 min read

Marketing

[INFOGRAPHIC] 5 ways call tracking helps bring residents to care homes

The first phone call between a care home provider and someone looking for care is a crucial one. It's your opportunity to cement trust in the caller's mind, give them guidance on what...

25 Mar 2020 | 2 min read

Digital Marketing

How can debt-management companies find more clients?

Economic uncertainty acts as a catalyst for the beginning of financial problems for a multitude of people. During this time, more and more people will seek advice from debt management...

24 Mar 2020 | 2 min read

Digital Marketing

What do high-call rates mean to wealth management companies?

In a time of unprecedented uncertainty and sweeping change, it is never more apparent that people will be looking to speak to wealth management businesses on how best to navigate their...

20 Mar 2020 | 3 min read

Digital Marketing

Three steps to kickstarting a data-led strategy that works

A report by the Boston Consulting Group found that most digitally mature businesses enjoy 20% higher returns at 30% less cost than their less digitally mature competitors.1 These...

13 Mar 2020 | 6 min read

Marketing

Press play: Digital video’s long-term brand building role

According to Cisco, 82% of all web traffic will be video by 2022, and very few marketing teams don’t have it somewhere in their tactical plan.1 But why should you use it?

12 Mar 2020 | 3 min read

Digital Marketing

Unexpected events: Why you need your tech stack now more than ever

“Have you seen the news?” Your phone buzzes. “Will this affect what happens at work?”

5 Mar 2020 | 4 min read

Digital Marketing

A little more conversation: Six new ways to win with conversation analytics

It’s been just over a year since we launched our Conversation Analytics suite, giving our clients a window into what’s really happening on their calls, at scale, without the need to...

13 Feb 2020 | 4 min read

PPC

The needle movers: Three steps for PPC to drive bottom line impact with Infinity

Do you really know what happens when someone clicks your PPC ad? Sure, they visit your site, but then what? Did they buy, leave, convert, or come back later? A lot of this can be...