Articles by Andy Vale
3 Jan 2024 | 6 min read
News
January Hubdate: New updates to explore
As we enter the New Year, you may have thought the time for gift-giving was over. But treats in the way of a smoother, more functional experience for Infinity customers have been...
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5 Sep 2023 | 5 min read
Digital Marketing
What are Call Tracking Metrics and why do you need them?
Any call tracking provider is always going to be enthusiastic about call tracking metrics. After all, the whole point of tracking these metrics is to save money, and who doesn’t like...
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8 Jun 2023 | 9 min read
Interviews
May Hubdate: Your Hub just got better, here’s how…
You’re never far away from getting more out of Infinity, and we’re always looking for new ways to make your data work harder for you.
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14 Mar 2023 | 6 min read
News
A match made in heaven: How call data and GA4 will supercharge your understanding of customer journeys
Salt and pepper. Peanut butter and jelly. Infinity and GA4. Some things in life just go together perfectly. In the digital age, customer journeys are increasingly complex, and they...
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20 Feb 2023 | 12 min read
News
What’s new? Time for a Hubdate
Our ongoing mission is to help Infinity clients understand their customers, make smarter use of their budgets, and enjoy a smooth experience while doing so.
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6 Sep 2022 | 5 min read
Digital Marketing
How to Track Phone Calls in Google Analytics
If your business relies on converting customers over the phone, it’s vital that you’re able to accurately log calls and conversions, as well as keeping an eye on where your leads are...
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5 Aug 2022 | 2 min read
Marketing
Introducing Outbound: Unlock the other half of the customer journey
Are your sales team missing out on opportunities because they don’t have visibility of the customer’s story so far?
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1 Aug 2022 | 4 min read
Marketing
Introducing Agent ID: Taking control of your agents’ success
Who wouldn't love a team of top performers?
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19 Jul 2022 | 9 min read
Marketing
Infinity launches new GA4 integration beta programme: preparing you for the future today
Most of us spend huge parts of our lives planning the future. We’d be in a bit of a pickle if we didn’t, right? Like, if you didn’t make plans for your holiday abroad, for example,...
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