Articles by Alex Worth

11 Sep 2017 | 4 min read

Marketing

A Day In The Life Of… A Digital Marketer With Infinity

In this series of short blogs, we look at how Infinity impacts our own day-to-day lives, as well as those of some of our customers. Alex Worth has worked in Digital Marketing on both...

18 Jul 2017 | 4 min read

Marketing

The Real Future Of Artificial Intelligence

"AI is the new electricity! Electricity transformed countless industries; AI will now do the same." Andrew Ng, co-founder of Coursera, and Stanford AI Professor

27 Jun 2017 | 4 min read

Marketing

3 ways to achieve growth through attribution

Accurate multichannel attribution is critical to business growth. Why? Because this is how you gain the unique insight into the customer journey you need to help you attract more...

28 Apr 2017 | 3 min read

PPC

Accurately attributing your PPC leads

The value of Adwords is $2 for every $1 spent (approx. £1.58:£0.79). This makes pay-per-click (PPC) one of the most important components of your marketing strategy.

23 Jan 2017 | 2 min read

Marketing

Healthcare Trends: Why Healthcare Practices Should Track Calls

According to Google, 88% of people looking for health information start their research online via search engines. Thanks to the internet, patients are becoming more empowered to make...

23 Nov 2016 | 2 min read

Marketing

How motoring Millennials are transforming the automotive industry

It wasn't too long ago that experts were pointing the finger at Millennials, saying they were responsible for the imminent demise of the automotive industry. However, Google recently...

4 Dec 2015 | 3 min read

Marketing

What data should you forget about measuring?

Big data is an industry buzzword that’s become an essential part of most marketer’s vocabulary - as you can see from the meteoric rise in search around the term.

27 Aug 2015 | 3 min read

Marketing

Is Your Call Tracking Really Integrated into Google Analytics?

To get the most out of your call tracking data, integration with your marketing systems is a must and Google Analytics is fundamental. So it’s not surprising that every call tracking...

31 Jul 2015 | 3 min read

PPC

Are you targeting your PPC to the right customers?

PPC is still the biggest single area for digital advertising, despite growth in display and social media, and accounts for 55% of overall spend. With the top spots taking up an...