Articles by Alex Fassam

22 Jul 2019 | 7 min read

Interviews

Monica Patel: From the IT crowd to RingCentral AVP of Marketing

As part of the “In Conversation With” blog series, we aim to bring you the very best industry insights from top executives, across the globe.

29 Jun 2019 | 4 min read

Interviews

Miya Knights: The future of offline retail in a digital world

At Infinity we believe in the power of conversations and the undeniable value they can hold. In retail, these conversations are pivotal to understanding your customer's needs and using...

17 Jun 2019 | 5 min read

Marketing

The science behind the o2o retail strategy

In the beginning came offline. Then man created an online sphere. All was well between the two. Separation reigned supreme. However, are the lines between both starting to bleed into...

15 Apr 2019 | 5 min read

Digital Marketing

The questions to ask when investing in martech

Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%. This makes martech the single largest...

4 Apr 2019 | 3 min read

Marketing

Is your data-driven strategy outdated, and do you need a new one?

The definition of insanity is “doing the same thing over and over and expecting different results.” Not that we’re insinuating marketers who haven’t reviewed their data strategy in a...

22 Jan 2019 | 3 min read

Marketing

If you want to be customer obsessed, do this.

Customer obsession is defined, simply, by being obsessed with customers’ experience with your brand. Not to be confused with the other obsession of turning up outside their house,...

8 Jan 2019 | 5 min read

Marketing

4 ways first time buyers want you to market to them

In 2018, first-time buyers accounted for more than half of the property market. This demographic’s age is largely associated with the magic “M” word to marketers. Millennials have...

14 Dec 2018 | 1 min read

Marketing

What to do when your insurance customers go offline? [VIDEO]

One moment a customer can be browsing a particular insurance plan offering on your site, and the next they’re dialling your contact centre to make a purchase. If customers can’t find...

13 Dec 2018 | 2 min read

News

How can energy companies reduce their call waiting times?

"Your call is important to us. Please remain on the line until an agent is available to take your call. We will be with you momentarily."