Articles by Alex Fassam

In conversation with Guy Levine: Turning good marketing into results that matter

1 Apr 2020 | 5 min read

Interviews

In conversation with Guy Levine: Turning good marketing into results that matter

2019 saw Infinity expand into Manchester to help our partners and clients in the North. As the neighbourly bunch that we are, we wanted to get to know as many agencies as possible.

The questions to ask when choosing a call tracking provider

30 Mar 2020 | 4 min read

Digital Marketing

The questions to ask when choosing a call tracking provider

Finding a call tracking partner is a bit like a job interview.

Evolving the traditional agency model

26 Feb 2020 | 5 min read

Interviews

Evolving the traditional agency model

Kicking off our first 2020 “In Conversation With” interview, we’ve spoken to Jai Amin, Vice President of Paid Search for Jellyfish.

Salesforce and call tracking for marketers

17 Feb 2020 | 3 min read

Digital Marketing

Salesforce and call tracking for marketers

When companies integrate their call tracking into Salesforce, it adds the final piece to their customer journey. Because, despite Salesforce hosting a wealth of digital customer data...

The chemical reaction of science and advertising

8 Oct 2019 | 4 min read

Interviews

The chemical reaction of science and advertising

When Daniel Gilbert decided to set up his agency, Brainlabs, his ambition was to change the future of advertising. Despite what some people may consider a rather bold dream to have, it...

8 call recording insights your business may be missing

3 Sep 2019 | 5 min read

Digital Marketing

8 call recording insights your business may be missing

Aside from the obvious benefits of training and quality assurance, there are numerous insights held within business call recordings that marketing and sales departments alike can use.

What makes a creative SEO agency stand out in the market?

14 Aug 2019 | 7 min read

Interviews

What makes a creative SEO agency stand out in the market?

When Carrie Rose decided to audition for ‘The Apprentice’ she had no idea that her preliminary business plan would transpire into a fully-fledged company. In less than 3 months, with...

7 lessons for future CMOs to learn before breakfast

30 Jul 2019 | 7 min read

Marketing

7 lessons for future CMOs to learn before breakfast

How do you like your eggs in the morning? We like ours with a report.

Mary Jane Copps: The undeniable value of a phone call

25 Jul 2019 | 5 min read

Interviews

Mary Jane Copps: The undeniable value of a phone call

This blog won 1st place in our 2019 Customer Contact Central MVP Awards Customer Service category!

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