More than keywords:

It's so easy to get bogged down with budgets, analytics, optimisation, and other technical stuff, that you fail to ask yourself that most important question.

Your keywords and optimisations can do all the work to get your ad in front of the right people but it's your ad copy that has to shine to get them to click. Especially when you're writing for financial products which often have less scope for personality than many other sectors.

In this eBook, we will explore some of the ways you can improve your PPC ad copy, and ensure you're making the most of your budget.

Key highlights include:

• Getting personal
• Solving pain points
• Being intriguing
• Making it catchy

Download your handbook