Cheat sheet:
Drive down the cost of car sales with call intelligence

Every time a car buyer enters your sales pipeline, it costs you money. So, making sure marketing budgets are optimised and ensuring sales agents are nailing every sale is a must. If that’s not the case, you could end up with a very expensive problem and a very high cost per sale.

With call intelligence, you can make wasted marketing spend and missed sales opportunities a thing of the past. Actionable insights into campaign and agent performance enables you to pinpoint where investment should be prioritised, and where training is needed to ensure agents get more callers into your showrooms.

In this cheat sheet, we talk about:

• Prioritising investment in the marketing activities that are driving your most profitable leads
• Making sure agents make the most of every call to boost conversions and CLV
• Avoiding hefty fines and legal fees by nipping compliance issues in the bud