Cheat sheet:
Call outcome tracking

Are you a marketer faced with the challenge of massive blind spots in attribution once customers pick up the phone? Fortunately, there’s a smart solution that will help you nail attribution and identify the marketing activities driving your most valuable sales calls.

Tracking call outcomes means you can connect calls to revenue and get granular with the insights you unlock from your call data. You’ll be able to see the ROI of every sales call and understand which channel or campaign led to those all-important positive outcomes.

With this cheat sheet, you’ll learn:

• Everything you need to know about the different technologies you can use to track call outcomes
• Why tracking call outcomes is key for further optimising marketing campaigns and activities generating the best results
• How to use these invaluable insights from your call data to do the heavy lifting for you by automating bidding processes