Articles by Infinity

1 Feb 2023 | 7 min read

Make every second count: Budget saving guide for contact centres

Consumers are more mindful of their spending and for contact centres, it’s more important than ever to drive cost efficiencies while continuing to provide exceptional customer experiences.

31 Jan 2023 | 12 min read

Making your PPC campaigns more profitable

If you're a PPC marketer, connecting clicks to revenue is easy when your customer’s journey takes place online only – but what happens when your customer’s purchase offline?

27 Jul 2022 | 6 min read

Turning calls into conversions for contact centres

If you’re a contact centre leader, every conversation your agents have matters. Find out how to extract rich customer insights from every type of call and turn those ‘ring, rings’ into ‘kerchings’.

26 Jul 2022 | 6 min read

Turning calls into conversions for marketers

A marketer’s role is to measure, improve and move your customers to purchase. Discover how you can use your calls to unlock insights to help you turn your customers into lifelong, loyal converts.

3 Dec 2020 | 8 min read

More Than Keywords: 15 Fast tips for more clickable PPC copy

Expert copywriter Dave Harland shares his tips on how to craft attention-grabbing copy

9 Aug 2018 | 9 min read

An introduction to marketing attribution

It's irresponsible for any modern marketer to be spending their budget without a clear attribution picture. Ensure you are not out of the loop with our comprehensive guide.

8 Aug 2018 | 6 min read

From Google Call Conversions to advanced call tracking

When a brand reaches a certain point, a basic solution simply won't do anymore. Discover how to identify when you're ready to upgrade.