Website call tracking

By connecting website call conversions to online user journeys, you're able to pinpoint the keywords your callers are searching for. These website call analytics enable you to optimise your web pages, so they rank for the terms that drive leads.

As well as plugging your attribution gaps and driving web traffic, call tracking tools help you convert more visitors.

Website call tracking maps the end-to-end customer journey for you. Pinpointing your highest converting landing pages, it’ll allow you to get smarter about how you funnel traffic around your site.

Missed call reports also highlight your peak contact hours. Arming your sales team with this insight means there’ll always be someone on hand to convert the leads you send their way.

If you’re super keen to mop up every opportunity that comes your way, add Conversation Analytics into the mix. By automatically monitoring 100% of calls and summarising the rich insight from callers, you’ll deepen your understanding of customers. These insights will enable you to tweak and refine campaign messaging to improve engagement and conversions.

All in all, call tracking solutions for lead-generation websites are a key tool. 

Call conversions are far more valuable than clicks. Why? Forrester have shown that phone calls convert 10-15x more revenue than web leads. So, who wouldn’t want to drive more of them?!

Using call tracking to measure PPC call conversions will help you see which keywords you should be bidding on to pull more highly engaged buyers into your pipeline. Call conversion data will help inform budget optimisation decisions. And, when that’s the case, you can deliver impressive results like Stoneacre, who increased PPC sales calls by 300%.

The best part? Our out-of-the-box call tracking software with Google Ads integration enables you to do this without lifting a finger.

Deepening customer understanding will help you remove friction from buyer journeys – both online and off.

Knowing which topics are hot, which language customers use, and which products attract the most interest will help you get your digital content on point. From talking the language of the customer and making critical content easy to find, to refining content placement, you can nail your digital UX.

The intel website call tracking helps you uncover can also be used to optimise offline legs of the customer journey, too. As Sylvia from Elements Behavioural Health puts it:

“Infinity enables our operators to immediately understand the needs of the caller, so they can focus all their time on providing the best service”

By serving up details on the user journey and sharing the pages and products a caller has viewed with agents, your team will be able to provide top-notch call experiences. The kind that delights customers and encourages conversions.

If you’re not tracking all your conversions (both online and off), you’re not reporting your true ROI.

This means the data you’re using to make optimisation decisions isn’t as robust as it needs to be. And it also means you’ll be missing out on a ton of credit for your lead gen efforts!

Website call tracking allows you to see how many leads make it into your pipeline by picking up the phone after they visit your website. Better still, with tools like Smart Match, you can evidence the value of those leads.

You’ll be able to show how much value your campaign work has created and get a much larger and more accurate data set that will tighten up your decision-making.