19 Feb 2025 | 6 min read
Marketing
Level up your lead generation strategy with Artificial Intelligence
Marketers today face an uphill battle.Budgets are shrinking, competition is intensifying, and capturing high-quality leads has never been more challenging. With a traditional lead...
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5 Feb 2025 | 4 min read
Marketing
Unlocking the secrets of customer journey analytics for better campaign performance
Marketers face constant pressure to optimise campaigns and stretch their budgets further. But with complex customer journeys and fragmented data, how can they make truly data-driven...
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4 Feb 2025 | 4 min read
PPC Marketing
How to nail PPC optimization with AI-powered call tracking
PPC optimization has always been a critical challenge for marketers.
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30 Jan 2025 | 5 min read
Marketing
A beginner's guide to Performance Max campaigns and how to make them smarter
Google’s Performance Max campaigns are transforming how marketers approach advertising, offering an all-in-one solution to drive conversions across multiple channels. But are you...
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28 Jan 2025 | 4 min read
PPC Marketing
AI for PPC campaign optimization: Ready to revolutionise how you work?
Managing PPC campaigns has become more complex than ever.
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16 Oct 2024 | 14 min read
Marketing
The best call tracking software for marketers
If you’re looking for the best call tracking software for marketers, you’re likely overwhelmed with all the different options. There are over 14,000 MarTech solutions on offer, which...
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31 Jul 2024 | 9 min read
Marketing
What Is Call Tracking and How Does It Work
Ever come across call tracking before? If you haven't, you’d be forgiven for thinking it’s a way to monitor what your kids are up to. But actually, call tracking provides a variety of...
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13 Mar 2024 | 2 min read
Interviews Marketing
Acing automotive marketing in 2024
In this episode of our Insights & Impact podcast, we’re joined by a very special set of guests – all experts in automotive marketing. We dive into the key trends and challenges we’re...
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14 Feb 2024 | 2 min read
Interviews Marketing
Why marketers should be using Conversation Analytics in 2024
The latest season of our Insights & Impact podcast has just landed! We’re kicking off this new season by talking about why marketers should be using Conversation Analytics in 20224 –...
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