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12 Mar 2025 | 5 min read
Marketing
The ultimate guide to ROAS optimization through first-party data integration
Return on ad spend (ROAS) optimisation is one of the North Star metrics for any marketer running paid campaigns.
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5 Mar 2025 | 6 min read
Marketing
Why call tracking software is essential for high-performing marketing teams
Marketing teams today face a tough challenge: proving ROI all while optimizing spend across multiple channels.
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26 Feb 2025 | 5 min read
Marketing
Nail call attribution to optimize your Performance Max campaigns
Google’s Performance Max campaigns have revolutionized digital advertising, enabling marketers to optimize across multiple channels with AI-driven bidding.
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19 Feb 2025 | 6 min read
Marketing
Level up your lead generation strategy with Artificial Intelligence
Marketers today face an uphill battle.Budgets are shrinking, competition is intensifying, and capturing high-quality leads has never been more challenging. With a traditional lead...
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5 Feb 2025 | 4 min read
Marketing
Unlocking the secrets of customer journey analytics for better campaign performance
Marketers face constant pressure to optimise campaigns and stretch their budgets further. But with complex customer journeys and fragmented data, how can they make truly data-driven...
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4 Feb 2025 | 4 min read
PPC Marketing
How to nail PPC optimization with AI-powered call tracking
PPC optimization has always been a critical challenge for marketers.
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30 Jan 2025 | 5 min read
Marketing
A beginner's guide to Performance Max campaigns and how to make them smarter
Google’s Performance Max campaigns are transforming how marketers approach advertising, offering an all-in-one solution to drive conversions across multiple channels. But are you...
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