2 Apr 2025 | 5 min read
Marketing
AI in 2025: Where innovation meets impact
AI in 2025 isn’t just an upgrade — it’s a full-scale evolution of how we work, create, and compete. From Google’s latest experiments to real-world applications by business leaders,...
Read more
19 Mar 2025 | 4 min read
Marketing
How Smart Outcomes delivers tangible results for marketers
Nailing customer journey analytics and unlocking full-funnel attribution doesn't have to be a pipedream for marketers anymore! With campaigns spanning PPC, social, organic search, and...
Read more
12 Mar 2025 | 5 min read
Marketing
The ultimate guide to ROAS optimization through first-party data integration
Return on ad spend (ROAS) optimisation is one of the North Star metrics for any marketer running paid campaigns.
Read more
5 Mar 2025 | 6 min read
Marketing
Why call tracking software is essential for high-performing marketing teams
Marketing teams today face a tough challenge: proving ROI all while optimizing spend across multiple channels.
Read more
26 Feb 2025 | 5 min read
Marketing
Nail call attribution to optimize your Performance Max campaigns
Google’s Performance Max campaigns have revolutionized digital advertising, enabling marketers to optimize across multiple channels with AI-driven bidding.
Read more
19 Feb 2025 | 6 min read
Marketing
Level up your lead generation strategy with Artificial Intelligence
Marketers today face an uphill battle.Budgets are shrinking, competition is intensifying, and capturing high-quality leads has never been more challenging. With a traditional lead...
Read more
5 Feb 2025 | 4 min read
Marketing
Unlocking the secrets of customer journey analytics for better campaign performance
Marketers face constant pressure to optimise campaigns and stretch their budgets further. But with complex customer journeys and fragmented data, how can they make truly data-driven...
Read more
4 Feb 2025 | 4 min read
PPC Marketing
How to nail PPC optimization with AI-powered call tracking
PPC optimization has always been a critical challenge for marketers.
Read more
30 Jan 2025 | 5 min read
Marketing
A beginner's guide to Performance Max campaigns and how to make them smarter
Google’s Performance Max campaigns are transforming how marketers approach advertising, offering an all-in-one solution to drive conversions across multiple channels. But are you...
Read more