News & Views

Get ready for Black Friday: Tips to optimize paid media campaigns

29 Oct 2024 | 3 min read

PPC

Get ready for Black Friday: Tips to optimize paid media campaigns

As Black Friday approaches, we know things can get a bit hectic. Shrinking budgets and pressure to deliver results mean you’ll need to make your paid media campaigns stand out this...

Using call conversion data to boost PPC performance

22 Oct 2024 | 5 min read

PPC

Using call conversion data to boost PPC performance

Ever considered using call conversion data to ramp up your PPC performance? Well, if you haven’t, you could very well be missing a big trick! We spoke with the guys at Hewitt Matthews,...

The best call tracking software for marketers

16 Oct 2024 | 14 min read

Marketing

The best call tracking software for marketers

If you’re looking for the best call tracking software for marketers, you’re likely overwhelmed with all the different options. There are over 14,000 MarTech solutions on offer, which...

Google Vehicle Ads and Call Tracking: Everything you need to know

2 Oct 2024 | 12 min read

Digital Marketing

Google Vehicle Ads and Call Tracking: Everything you need to know

The global automotive market is set to reach a whopping $6.6 trillion over the next decade. This means marketers must use all the tools available to get market share and understand...

Insights in a flash: Meet your new Infinity dashboards

18 Sep 2024 | 7 min read

News

Insights in a flash: Meet your new Infinity dashboards

If you’re making the effort to capture quality data, you need to be able to see it and analyze it in an easy way that makes sense. Infinity recently rebuilt the Hub from the ground up...

What Is Call Tracking and How Does It Work

31 Jul 2024 | 9 min read

Marketing

What Is Call Tracking and How Does It Work

Ever come across call tracking before? If you haven't, you’d be forgiven for thinking it’s a way to monitor what your kids are up to. But actually, call tracking provides a variety of...

How to bolster bookings in travel with AI

23 Jul 2024 | 3 min read

Interviews

How to bolster bookings in travel with AI

This Insights & Impact podcast is all about bolstering bookings in the travel sector. From acquisition right through to getting travellers sipping cocktails poolside, AI presents...

Hubdate: July 2024

16 Jul 2024 | 7 min read

News

Hubdate: July 2024

Infinity always goes beyond! That’s why over the last quarter we’ve been focusing on creating efficiencies both inside and outside our platform. We’ve looked at how to set things up...

Build a five-star customer service coaching framework to transform your contact centre

2 Jul 2024 | 7 min read

News

Build a five-star customer service coaching framework to transform your contact centre

It’s undeniable – the battle for consumer attention rages on across industries. And yet, so many businesses will fall at this first hurdle. So, you ask, where is it all going wrong?

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