News & Views : Digital Marketing

2 Oct 2024 | 12 min read

Digital Marketing

Google Vehicle Ads and Call Tracking: Everything you need to know

The global automotive market is set to reach a whopping $6.6 trillion over the next decade. This means marketers must use all the tools available to get market share and understand...

19 Apr 2024 | 5 min read

Digital Marketing

Taking smart steps: What Google consent mode V2 means for call tracking

All businesses working with SaaS providers need to hold the technology they use to the highest standards because regulations, guidelines, and best practices are always evolving. This...

19 Nov 2023 | 3 min read

Interviews Digital Marketing

Call tracking predictions for 2024 and beyond

Our Head of Insights, Chris Browne, recently sat down with Passion Digital’s Managing Partner, Alex Hoffman. They talked about call tracking predictions for 2024 and beyond, and what...

1 Nov 2023 | 6 min read

Digital Marketing

Driving customer conversions with call intelligence

In today's ever-changing marketing landscape, it takes more than a well-timed call or a click on a PPC ad to drive customer conversions. These days, customers expect hyper-personalized...

17 Oct 2023 | 5 min read

Digital Marketing

Travel marketers: Ready to boost bookings in 2024?

Looking to boost your travel marketing game in 2024? You're in the right place. We've gathered insights from a panel of seasoned travel marketing experts, each with an impressive track...

5 Sep 2023 | 4 min read

Digital Marketing

What are call tracking metrics and why do you need them?

Any call tracking provider will always be enthusiastic about call tracking metrics. After all, the whole point of tracking these metrics is to save money, and who doesn’t like the...

23 Aug 2023 | 7 min read

Digital Marketing

The ultimate benefits of Artificial Intelligence (AI) for call centers

What comes to mind when you think of Artificial Intelligence (AI)? Sentient computers? Harrison Ford in Blade Runner? It’s not just the stuff of the silver screen, AI for call centers...

16 Aug 2023 | 5 min read

Digital Marketing

Lead Attribution: Where are your best leads really coming from?

You can never have too much of a good thing, especially when it comes to high-value leads. What if you could leverage data and insights collected from acquiring your best customers to...

9 Aug 2023 | 4 min read

Digital Marketing

How to use call tracking to optimize affiliate marketing campaigns

Say you’re a company looking to invest in performance marketing, you’re looking at different options, and come across the possibility of affiliate marketing to drive new leads. I mean,...