Making MarTech Work Harder For Marketers | Infinity

By Matthew Avery
14 Dec 2020

2 min read

Our latest Insurance Marketing Podcast episode speaks to Andrew Addison, CEO and founder of Purple Square. As many organisations invest in MarTech it's crucial that they make the most of their tech stack, which is something Purple Square specialise in all over the world, including plenty of insurance brands.

In this episode, we speak to Andrew about:

Adapting to the changes that insurance customers expect
Optimising touchpoints across channels
Refreshing your approach to marketing technology to make it work harder for you
How to safely create a more modern contact and communications system

Watch below, or if you'd like to save it for later you can subscribe to Infinity's Insurance Marketing Podcast on Spotify and other good streaming providers.

If you're an insurance marketer and would like more ideas on ways you can drive innovation and boost performance during these unusual times, download our free eBook that covers Seven Questions Insurance Companies Need To Ask To Drive Innovation.

Every call to an insurance company is hugely important. If you'd like to understand what messaging and activity is connecting with your customers, and getting them to buy premiums, you need to be able to connect their digital journey to their phone call. If you'd like to find out how call tracking helps you achieve this, see how Infinity works with the insurance industry to close that gap here.