Connecting Insurance Marketing To Customer Concerns

By Matthew Avery
3 Dec 2020

1 min read

Our Insurance Marketing Podcast shines a spotlight on Vicky Pont this week. Vicky is Digital Marketing Manager at the small business, freelancer, and contractor insurance broker, PolicyBee.

In this episode, we speak to Vicky about:

Informing your marketing from your contact centre
Why being digitally mature was an enormous advantage in 2020
Engaging insurance customers desires and concerns with video

Watch below, or if you'd like to save it for later you can subscribe to Infinity's Insurance Marketing Podcast on Spotify and other good streaming providers.

If you're an insurance marketer and would like more ideas on ways you can drive innovation and boost performance during these unusual times, download our free eBook that covers Seven Questions Insurance Companies Need To Ask To Drive Innovation.

Every call to an insurance company is hugely important. If you'd like to understand what messaging and activity is connecting with your customers, and getting them to buy premiums, you need to be able to connect their digital journey to their phone call. If you'd like to find out how call tracking helps you achieve this, see how Infinity works with the insurance industry to close that gap here.