News & Views

16 Aug 2023 | 5 min read

Digital Marketing

Lead Attribution: Where are your best leads really coming from?

You can never have too much of a good thing, especially when it comes to high-value leads. What if you could leverage data and insights collected from acquiring your best customers to...

9 Aug 2023 | 4 min read

Digital Marketing

How to use call tracking to optimize affiliate marketing campaigns

Say you’re a company looking to invest in performance marketing, you’re looking at different options, and come across the possibility of affiliate marketing to drive new leads. I mean,...

31 Jul 2023 | 8 min read

News

Average sales close rates by industry: What's a good ratio?

In an increasingly uncertain and competitive environment, sales and marketing teams are feeling the pressure to deliver more profit with less budget. You work hard on building a...

27 Jul 2023 | 3 min read

Interviews

Insights & Impact Ep.7: The key to effective agent training

Any sales and service team will be keen to implement effective agent training programs that create top-performing agents. When a customer picks up the phone, you want to make sure the...

24 Jul 2023 | 7 min read

Digital Marketing

The Ultimate Guide To Call Monitoring: Tips, Tricks & FAQs

What if we told you that every single call that comes into your business, whether it’s a customer service enquiry or a sales lead, contains a goldmine of data that could take your...

19 Jul 2023 | 7 min read

Marketing

Optimizing your marketing budget: Key factors to consider

Given the current climate, it’s no surprise marketing budgets are under close scrutiny and optimizing your marketing budget is likely going to be a key area of focus. Every penny you...

10 Jul 2023 | 2 min read

Marketing

The future of B2B advertising

What does the future of B2B advertising hold? In an increasingly saturated space, B2B marketers need to find ways to stand out from the crowd. We’re in turbulent times and, chances...

5 Jul 2023 | 6 min read

Interviews Digital Marketing

Partnering up to deliver delightful customer experiences

If you’re paying for a product or service, you want to see the results, right? Anybody would and that’s exactly what we help our partners do – clearly demonstrate the results they’re...

26 Jun 2023 | 2 min read

Interviews

Insights & Impact episode 6: Acing First Call Resolution (FCR)

Our Head of Insights, Chris Browne, lives and breathes Conversation Analytics and, in this Insight & Impact episode, Chris is shedding light on how it can be used to ace First Call...