24 Aug 2017 | 5 min read
Marketing
Google Call Conversions: 6 Big Reasons to Upgrade to Advanced Call Tracking
According to BIA/Kelsey, phone calls turn into customers 10-12 times more often than web leads. Additionally, form-fill leads only convert about 2% of the time, whereas inbound calls...
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18 Aug 2017 | 6 min read
Interviews
Your secret weapon(s): Why your agency's tech stack matters to you
Your agency is an extension of your brand, they represent you, speak for you, and work for you. Therefore, the software and tech solutions they bring to the table need to be considered...
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11 Aug 2017 | 4 min read
Marketing
3 Insights Visitor Level Call Tracking Tells Your Marketing and Sales Teams
Call tracking isn’t solely used for attributing calls back to marketing source and keywords. Smart marketing and sales teams leverage actionable insights to optimize the joint...
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18 Jul 2017 | 4 min read
Marketing
The Real Future Of Artificial Intelligence
"AI is the new electricity! Electricity transformed countless industries; AI will now do the same." Andrew Ng, co-founder of Coursera, and Stanford AI Professor
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3 Jul 2017 | 3 min read
Marketing
3 Steps To Sculpting An Effective Customer Journey On Mobile
Global mobile usage is expected to pass 4.5 billion people by the end of next year, according to eMarketer1. It is therefore seen by many as the next great revenue channel to tap into,...
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29 Jun 2017 | 4 min read
Marketing
Google Attribution – Is It Enough For You?
The announcement of Google Attribution at Google Marketing Next is good news for every marketer who wants to understand where their customers have come from. But not every marketer is...
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27 Jun 2017 | 4 min read
Marketing
3 ways to achieve growth through attribution
Accurate multichannel attribution is critical to business growth. Why? Because this is how you gain the unique insight into the customer journey you need to help you attract more...
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