13 Nov 2017 | 3 min read
Marketing
How to Use Call Tracking to Evaluate & Improve Close Rates
Attributing the number of phone calls to marketing channel source and keyword only gets your marketing and sales team so far.
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8 Nov 2017 | 4 min read
News
A Day in the Life of... An SVP of Customer Success
In this series of short blogs, we take a look at the day to day lives of some of our key team members, as well as how Infinity is used in their day-to-day work. Michelle Garnham leads...
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3 Nov 2017 | 2 min read
News
Vocalcom and Infinity partner to end call centre guesswork
In a groundbreaking announcement, Vocalcom has revealed a trailblazing partnership with Infinity to provide the world’s first fully-integrated customer journey view on an enterprise...
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9 Oct 2017 | 5 min read
Marketing
8 Ways to Build a Long-Term SEO-Friendly Content Strategy
Content continues to be king in the marketing sphere, with many businesses maximizing their online impact by consolidating their SEO efforts with content marketing.
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5 Oct 2017 | 4 min read
News
A Day in the Life Of... A Sales Manager with Infinity
In this series of short blogs, we look at how Infinity impacts our own day-to-day lives, as well as those of some of our customers. Emily Parker has been working closely with clients...
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25 Sep 2017 | 4 min read
News
Balancing Priorities in the Age of Customer Centricity
In the age of the customer, your audience is permanently connected to multiple channels, informed, and with sky-high expectations of brands when they contact them to make a purchase or...
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11 Sep 2017 | 3 min read
Marketing
A Day In The Life Of… A Digital Marketer With Infinity
In this series of short blogs, we look at how Infinity impacts our own day-to-day lives, as well as those of some of our customers. Alex Worth has worked in Digital Marketing on both...
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7 Sep 2017 | 3 min read
Marketing
3 Ways Call Tracking Improves your Sales Team Performance
McKinsey states that customer-experience leaders in B2B and B2C settings have on average higher margins than their competitors, and experience revenue growth of 10 to 15 percent.1
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24 Aug 2017 | 5 min read
Marketing
Google Call Conversions: 6 Big Reasons to Upgrade to Advanced Call Tracking
According to BIA/Kelsey, phone calls turn into customers 10-12 times more often than web leads. Additionally, form-fill leads only convert about 2% of the time, whereas inbound calls...
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